Jane M. O'Connor Principal at 55 Plus, LLC More about Jane M. O'Connor Jane has been assisting builders, developers and 55+ industry professionals nationally and internationally to Rethink, Retool and Refine their strategies and product for nearly three decades. She has provided guidance to public and private builders and developers specializing in the powerful niche 55+ market segment. Jane has provided concept refinement; product development incorporating better living design principles; marketing & sales positioning; top and mid-level management coaching; and sales training and coaching services to active lifestyle communities, independent and service enriched senior apartment communities.

As a Certified Professional Driving Forces Analyst (CPDFA) and a Certified Professional Behavioral Analyst (CPBA), her inclusion in management and sales team formation produces a stronger company culture and winning team performance for her clients.

Jane is an author of numerous industry articles published locally, regionally, nationally and internationally. She has been a subject matter expert and content provider for industry publications, such as National Association of Home Builders’ (NAHB):
• Selling to Active Adults (lead author)
• Marketing to Active Adults (subject matter expert and content provider)
• Research for Demand for Active Adults (reviewer
• Designing for Active Adults (reviewer).

In addition, Jane has earned prestigious industry designations from NAHB, including:
• Masters in Residential Marketing (MIRM)
• Certified Active Adult Specialist in Housing (CAASH) Certified Instructor for all 4 CAASH Courses
• Certified Aging in Place Specialist (CAPS, I, II, III) Certified Instructor for all 3 CAPS Courses
• Certified Sales Professional (CSP)

Jane has earned numerous awards during her career from the local to the national level for her work in the active lifestyle and seniors housing industry. She is active in numerous industry organizations nationally. She is a regular educator/speaker at industry events nationally and internationally.

Appointments
• Trustee of the national 55+ Housing Industry Resource Council, National Association of Home Builders’ Association, Washington DC
• Chairperson for the Massachusetts 55+ Housing Council, Boston, Massachusetts