June is National Homeownership Month, an opportunity to highlight the evolving role of the home and its importance in our lives. NAHB has developed the National Homeownership Month Toolkit with customizable materials and a National Homeownership Month guide to help HBAs promote the residential construction industry in their communities.

Sample Social Media Posts and Videos

Consider adding content to your Facebook page, LinkedIn profile or X feed to appeal to today’s media-savvy consumers or the younger generation who will be tomorrow’s home buyers. 

You can share the following posts on your social media channels. For additional content, download these sample social media posts and images from NAHB to promote homeownership in your community.

• Every June, the residential construction industry celebrates #NationalHomeownershipMonth. Explore the benefits of owning a home in our community! [INSERT HBA WEBSITE LINK]
• During National Homeownership Month, the [INSERT HBA NAME] celebrates homeownership in our community. Contact us to connect you with a trusted builder today! #NationalHomeownershipMonth [INSERT HBA WEBSITE LINK]
• Owning a home means owning your future and the place to raise your family. Learn more about the new homes in our community. #NationalHomeownershipMonth [INSERT HBA WEBSITE LINK]

Media Materials and Talking Points

National Homeownership Month is a great time to pitch a specific story to local media who are always looking for a timely news hook. NAHB’s best practices for handling media and public relations provides a quick refresher on how to conduct successful media interviews and educate the public about the real issues facing housing today.

Reports and Studies

You can use these homeownership facts compiled from the NAHB Economics team to communicate the importance of homeownership and market developments or trends to your local media and home buyers. Additional analysis can be found on NAHB’s Eye on Housing blog.

• The U.S. homeownership rate was 65.7% in the fourth quarter of 2025, according to the Census Bureau’s Housing Vacancy Survey (HVS).
• Younger buyers are showing signs of momentum. The homeownership rate for those under the age of 35 rose to 37.9% in the last quarter of 2025, a 1.6% increase over 2024, according to the Census Bureau’s Housing Vacancy Survey (HVS).
• Approximately 65% of U.S. households cannot afford a median-priced new home. At a median price of $413,595 and a 30-year mortgage rate of 6%, 88.2 million households are priced out of the market.
• Nationwide, 52% of households (70 million) cannot afford a $300,000 home, while the median-priced new home costs more than $400,000, according to NAHB’s 2026 Priced-Out Analysis.
• Even a small increase in home prices can have a large impact on housing affordability. A $1,000 increase in the median new home cost prices more than 150,000 households out of the market, according to NAHB's 2026 Priced-Out Analysis.

Consumer Articles, Web Content and Ads

HBA staff can use content from the consumer articles library in their local newspapers, parade or home show magazines, newsletters and websites to provide timely consumer information to their communities. You can use the content as-is or customize it for your local area. HBA staff can also link to consumer content to promote the benefits of homeownership in your community.

In addition, eye-catching print ads to promote homeownership are available in full-page, half and quarter sizes. Ads can be customized with your HBA information free of charge. Send your HBA logo in a vector format (.eps or .ai) and website address to Cole McClanahan.