Recorded: August 23, 2023
Interest rates remain high and the economic forecast mixed, yet builder confidence and buyer demand are surprisingly solid. Builders are in for a series of ups and downs as the market continues to evolve over the second half of 2023.
During this insightful presentation led by IBS veteran Kevin Oakley, learn how to navigate the turbulent waters of any market correction and build a resilient sales strategy.
Drawing on his 20 years of new home marketing experience with both multibillion dollar and private family-owned builders, Kevin will break down the five phase of a market correction and provide strategies that keep marketing, sales and operations teams closely aligned throughout. Identify how to effectively navigate each stage -- from blame and band-aid growth and good times -- and outperform your competitors.
This webinar offers a proven playbook for builders and developers aiming to maintain momentum and avoid stagnation during market uncertainty.