Selling Strategies, Techniques and Tips
In the competitive and ever-evolving world of real estate and construction, mastering the art of selling is essential for success. This sales course is designed to equip you with the foundational knowledge and practical skills necessary to excel in selling within the building and development industry. Throughout this course, you will learn about effective sales strategies explicitly tailored for builders and developers. We will explore key techniques to help you understand your buyers’ needs and wants, build strong relationships, and confidently close transactions. We will also provide valuable tips and insights to enhance your sales approach and achieve your business goals.
The primary audience for this course is builders and remodelers who do not employ full-time salespeople. It is not directed at salespersons but someone new to home sales would also benefit from the information contained within the course.
By completing this course, participants will be able to:
- Apply techniques and tips to prepare to sell homes, homesites, products and services.
- Discover and regulate opportunities to overcome objections.
- Explore the art of negotiation and how to maintain parity among prospective buyers and buyers.
- Develop essential selling techniques in order of importance: “sell” yourself, your company and finally, your goods and services.
- Demonstrate how to present your communities, homesites and homes with unique marketing and selling propositions.
- Examine techniques to provide the best customer service to your prospective buyers, from meeting and greeting through closing and beyond.
This course provides 3 hours of continuing education credits for these NAHB credentials: CAPS, CGA, CGB, CGP, CGR GMB, GMR, Master CGP, Master CSP.
