Qualified Lead Generation and Referrals
This course will provide you with the information you need to develop the best-qualified lead-generation campaign to ensure that you and your sales associates will always be able to create business development activities. You will learn effective communication, prospecting and evaluation skills to enhance your ability to obtain the finest and most qualified leads to sustain your growth in any market.
This course is intended for every member and non-member employee interested in business development through creating qualified leads and referrals to build an engaging sales pipeline.
By completing this course, participants will be able to:
- Develop the ability to prepare to acquire qualified leads and referrals
- Analyze the ability to engage to acquire qualified leads and referrals
- Develop communication skills to attract, acquire and earn on-going qualified leads and referrals
- Illustrate how to create a database, monitor it and refresh it
- Demonstrate how to use effective marketing skills to convert prospects into buyers
- Create more qualified leads and sales through effective customer service
This course provides 3 hours of continuing education credits for these NAHB credentials: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, and MIRM.
