How Remodelers Can Capitalize On The State of The Housing Market

The housing affordability crisis in conjunction with an aging housing stock is signaling a high demand for remodels. With nearly half of owner-occupied houses in the U.S. built before 1980, home owners are choosing to invest in updating their current homes, making this the perfect time for remodelers to market themselves.

NAHB’s July Design Bites series installment, “From Dream to Disaster: How to Spot a Failing Remodel,” hosted by Leo Lantz of Leo Lantz Construction, Inc., Second Vice Chair of NAHB’s Remodelers Council, details the tell-tale signs of a project headed toward failure. Since clients are looking out for these red flags, it’s best for remodelers to be aware, too, so they can meet and exceed expectations.

Here are the warning signs Lantz outlined:

Endless delays and budget blowout

Delays and added costs are a normal part of any remodeling project, but each needs to be clearly communicated, explained and documented to help the client understand and remain at ease despite setbacks.

Poor communication

Calls and emails should not go unanswered. At Leo Lantz Construction, it’s a company policy to overcommunicate. They discuss the client’s preferred method of communication at the preconstruction meeting to tailor their efforts.

Shoddy workmanship

Uneven tiles, crooked cabinets, loose or missing grout, warped flooring, electrical issues, stains bleeding through paint finishes are signs of rushed or unskilled labor. Whether it’s a back porch, a bathroom or an extension off the kitchen, be sure to leave the client wowed, not disappointed.

No paper trail

Contracts, permits and receipts should be documented. A professional contract protects both the client and the remodeler. It sets expectations and contains guidelines that will vary state-by-state. Check out “Shop Talk: How to Bulletproof Your Remodeling Business” in which NAHB remodeler members discuss how to anticipate challenges and implement proactive solutions to keep business thriving.

Delays and unforeseen costs are likely to happen but can leave a client feeling stressed. It’s important to be empathetic, clear, professional and proactive so the client-remodeler relationship is not ruined by these frustrations.

A satisfied client can lead to more business, too. “Repeat business [and] referrals are the bread and butter of what [remodelers] do,” remodeler member Vince Butler said while moderating Shop Talk: Marketing Trends in the Remodeling Industry. In this panel discussion, NAHB Remodelers Council members talk about utilizing marketing strategies like client testimonials, social media engagement and video marketing to attract and retain clients.

The current state of the housing market is setting remodelers up with the perfect business opportunity, but business will only boom if handled well and NAHB Education is here to help.

Check out more Design Bites videos (member login required) — from architectural trends to climate responsive design — at NAHB.org/education.