Empowering New Home Buyers and Builders with Data and Exposure

Sponsored Content
Published

Sponsored Content

Homebuyers conduct extensive research to make informed decisions during the homebuying process. Location plays a critical role, with 59% of buyers prioritizing the quality of neighborhood. Buyers research schools, crime rates, and proximity to amenities like shopping centers and parks. On Homes.com all that homework has been centralized to help buyers better understand properties, schools or an individual neighborhood’s appeal.

Telling a Neighborhood’s Story with Data and Videos

Homes.com has featured over 20,000 neighborhoods. These in-depth pages combine insightful data with engaging videos so buyers can immerse themselves in the lifestyle of the broader community. Homebuyers are increasingly drawn to master-planned communities, especially for the comprehensive amenities and enhanced lifestyle they offer. Some recent master-planned communities featured on Homes.com include:

  • Great Park in Irvine, CA, is a community-centered area designed for an active lifestyle, built around a network of parks connecting homes, schools, and amenities via walking and biking paths. Housing options range from $1 million to over $5 million for single-family homes and $750,000 to over $2.5 million for condos. Residents enjoy recreational facilities, are served by the Irving Unified School District, and have convenient access to shopping and cultural events.
  • Summerlin, located on the western edge of Las Vegas Valley, offers housing from townhomes to luxury estates, priced from the $400,000s to over $9 million. The community boasts over 300 parks, golf courses, and sports fields, along with the vibrant Downtown Summerlin area, with shopping, dining, nightlife, weekly farmers markets and other annual festivals. Summerlin is served by highly rated public schools, has a low crime rate and supports a car-dependent lifestyle.

Unlocking New Construction with Data-Drive Insights

Homes.com plans to take the same approach it applied to neighborhoods to new construction, blending data and immersive content so that homebuyers have a new enriched experience when considering a new build. Its new construction-centric marketplace will debut later this year and aims to be the most comprehensive search experience for buyers searching for new construction homes. Free of charge, builders will have the opportunity to showcase their communities on one of the top real estate websites that draws 110 million users across the Homes.com network each month.

Builders will have the unprecedented ability to edit their community listings, enabling them to highlight surrounding neighborhood and schools. Homes.com will also expand the range of community amenities and home features, empowering new home buyers to filter and compare new homes by lot size, move-in dates, but also by more nuanced features like brands of appliances.

What’s Next for the Industry?

In today’s digital age, homebuyers are increasingly relying on a research-driven approach to their new home buying experience. Homes.com is meeting that need with its new home marketplace, empowering both builders and buyers in the next evolution of new home sales.

Get started for free and ensure your community is showcased to millions of monthly home buyers on Homes.com by visiting https://www.homes.com/solutions/new-homes.

List Your Communities to Millions of New Home Buyers - For Free

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

Latest from NAHBNow

Labor

Jul 07, 2026

Labor Market Cools While Construction Industry Faces Headwinds

The U.S. labor market lost momentum in June, with total nonfarm payroll employment rising by just 57,000 — the smallest gain since February’s outright decline.

Labor

Jul 06, 2026

Supreme Court Allows Trump Administration to End TPS for Haiti and Syria

A 6-3 Supreme Court ruling on June 25 cleared the way for the Trump administration to end Temporary Protected Status (TPS) for Haitian and Syrian nationals in the U.S.

View all

Latest Economic News

Economics

Jul 07, 2026

Residential Construction Employment Concentrated in Rural and Smaller-Market Counties

Residential construction employment continued to soften in recent months, reflecting elevated interest rates, ongoing affordability challenges, and slower home building activity.

Economics

Jul 06, 2026

Top Ten Builder Market Share Falls in 2025

The top ten builders accounted for 43.6% of all new U.S. single-family home closings in 2025, down 1.2 percentage points from 2024 (44.8%), based on BUILDER magazine data.

Economics

Jul 03, 2026

Mortgage Rates Increased in June as Markets Weigh Inflation and Fed Policy

Mortgage rates continued to increase in June as markets priced in a rate hike due to high inflation and stronger-than-expected labor market.