Empowering New Home Buyers and Builders with Data and Exposure

Sponsored Content
Published

Sponsored Content

Homebuyers conduct extensive research to make informed decisions during the homebuying process. Location plays a critical role, with 59% of buyers prioritizing the quality of neighborhood. Buyers research schools, crime rates, and proximity to amenities like shopping centers and parks. On Homes.com all that homework has been centralized to help buyers better understand properties, schools or an individual neighborhood’s appeal.

Telling a Neighborhood’s Story with Data and Videos

Homes.com has featured over 20,000 neighborhoods. These in-depth pages combine insightful data with engaging videos so buyers can immerse themselves in the lifestyle of the broader community. Homebuyers are increasingly drawn to master-planned communities, especially for the comprehensive amenities and enhanced lifestyle they offer. Some recent master-planned communities featured on Homes.com include:

  • Great Park in Irvine, CA, is a community-centered area designed for an active lifestyle, built around a network of parks connecting homes, schools, and amenities via walking and biking paths. Housing options range from $1 million to over $5 million for single-family homes and $750,000 to over $2.5 million for condos. Residents enjoy recreational facilities, are served by the Irving Unified School District, and have convenient access to shopping and cultural events.
  • Summerlin, located on the western edge of Las Vegas Valley, offers housing from townhomes to luxury estates, priced from the $400,000s to over $9 million. The community boasts over 300 parks, golf courses, and sports fields, along with the vibrant Downtown Summerlin area, with shopping, dining, nightlife, weekly farmers markets and other annual festivals. Summerlin is served by highly rated public schools, has a low crime rate and supports a car-dependent lifestyle.

Unlocking New Construction with Data-Drive Insights

Homes.com plans to take the same approach it applied to neighborhoods to new construction, blending data and immersive content so that homebuyers have a new enriched experience when considering a new build. Its new construction-centric marketplace will debut later this year and aims to be the most comprehensive search experience for buyers searching for new construction homes. Free of charge, builders will have the opportunity to showcase their communities on one of the top real estate websites that draws 110 million users across the Homes.com network each month.

Builders will have the unprecedented ability to edit their community listings, enabling them to highlight surrounding neighborhood and schools. Homes.com will also expand the range of community amenities and home features, empowering new home buyers to filter and compare new homes by lot size, move-in dates, but also by more nuanced features like brands of appliances.

What’s Next for the Industry?

In today’s digital age, homebuyers are increasingly relying on a research-driven approach to their new home buying experience. Homes.com is meeting that need with its new home marketplace, empowering both builders and buyers in the next evolution of new home sales.

Get started for free and ensure your community is showcased to millions of monthly home buyers on Homes.com by visiting https://www.homes.com/solutions/new-homes.

List Your Communities to Millions of New Home Buyers - For Free

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

Latest from NAHBNow

Workforce Development

Oct 10, 2025

HBI Report Reveals Economic Impact of Labor Shortages on Housing Production

The 2025 Fall Labor Market Report reveals the true cost of too few workers in the residential construction industry, and provides insights on generational and demographic shifts in the workforce.

Safety

Oct 10, 2025

Fighting the Stigma of Mental Health in Construction

Friday, Oct. 10, is World Mental Health Day, an annual observance from the World Health Organization to raise awareness of mental health issues around the world and to mobilize efforts in support of mental health.

View all

Latest Economic News

Economics

Oct 10, 2025

Vinyl Surpasses Stucco as Most Used Principal Exterior Wall Material

In 2024, vinyl siding was the most used principal exterior wall material for homes started. It holds just over a quarter share of homes, slightly surpassing stucco for the first time since 2018.

Economics

Oct 09, 2025

Remodeling Market Sentiment Improves in Third Quarter

In the third quarter of 2025, the NAHB/Westlake Royal Remodeling Market Index (RMI) posted a reading of 60, up one point compared to the previous quarter. With the reading of 60, the RMI remains solidly in positive territory above 50, but lower than it had been at any time from 2021 through 2024.

Economics

Oct 08, 2025

Refinancing Activity Surges in September

Refinancing activity surged in September, marking the largest monthly increase since the COVID-era of ultra-low interest rates. This increase followed mortgage rates dropping below 6.5% for the first time since October 2024 in anticipation of rate cuts that ultimately materialized. ­­