NAHB Resources Available to Promote Homeownership Month
Each year, the housing industry celebrates Homeownership Month in June to remind consumers about the importance of home in our lives. To help members and state and local associations shine a spotlight on National Homeownership Month throughout June, NAHB has a robust online toolkit available.
The value Americans place on owning their home continues even through challenging times. According to a recent Federal Reserve Bank of New York survey, more than two-thirds (67%) of Americans say housing is a good investment.
NAHB's homeownership month toolkit materials can be tailored for any local market. Resources within the online toolkit include:
- Eye-catching social media images and messages with timely topics related to homeownership.
- Talking points with key points and facts to help frame messages about the value of homeownership.
- The latest data and analysis related to homeownership from NAHB's economics team.
- Social media videos with a customization option available exclusively for state or local associations.
- A collection of consumer-oriented customizable articles that can be added to websites, blogs or submitted to local media outlets.
To access the National Homeownership Month toolkit, visit nahb.org.
Latest from NAHBNow
The Trump administration announced that it is seeking to fully rescind the 2001 Roadless Area Conservation Rule (“Roadless Rule”), which bars road building on more than 44 million acres of federal forest land.
After three consecutive quarters of modest improvement, housing affordability declined in the second quarter as higher mortgage rates, rising construction costs and economic uncertainty weighed on the market.
Latest Economic News
Second quarter 2026 data reveal softer conditions for townhouse construction as housing affordability challenges affect homebuyer demand, particularly in larger metropolitan markets.
With overall single-family construction down almost 7% for the first seven months of 2026, custom home building has been a relative bright spot for the residential construction industry.
Housing starts fell in July as economic uncertainty, rising construction costs, labor shortages and elevated financing expenses continued to challenge builders.