NAHB Resources Available to Promote Homeownership Month
Each year, the housing industry celebrates Homeownership Month in June to remind consumers about the importance of home in our lives. To help members and state and local associations shine a spotlight on National Homeownership Month throughout June, NAHB has a robust online toolkit available.
The value Americans place on owning their home continues even through challenging times. According to a recent Federal Reserve Bank of New York survey, more than two-thirds (67%) of Americans say housing is a good investment.
NAHB's homeownership month toolkit materials can be tailored for any local market. Resources within the online toolkit include:
- Eye-catching social media images and messages with timely topics related to homeownership.
- Talking points with key points and facts to help frame messages about the value of homeownership.
- The latest data and analysis related to homeownership from NAHB's economics team.
- Social media videos with a customization option available exclusively for state or local associations.
- A collection of consumer-oriented customizable articles that can be added to websites, blogs or submitted to local media outlets.
To access the National Homeownership Month toolkit, visit nahb.org.
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Latest Economic News
U.S. house prices continued to rise in the second quarter of 2026, with most states and metropolitan areas recording annual gains. Elevated borrowing costs and affordability constraints remained important headwinds, while limited housing supply continued to support prices in many markets, particularly across parts of the Midwest and Northeast.
The number of open positions in the construction sector increased in July per the Bureau of Labor Statistics Job Openings and Labor Turnover Survey (JOLTS). The current level of open jobs is down from three years ago due to declines in construction activity, particularly in housing.
Home building trends diverged across geographies in the second quarter of 2026. According to the Home Building Geography Index (HBGI), single-family construction declined in nearly all geographic categories, although the contraction eased in most markets from the first quarter.