NAHB Resources Available to Promote Homeownership Month
Each year, the housing industry celebrates Homeownership Month in June to remind consumers about the importance of home in our lives. To help members and state and local associations shine a spotlight on National Homeownership Month throughout June, NAHB has a robust online toolkit available.
The value Americans place on owning their home continues even through challenging times. According to a recent Federal Reserve Bank of New York survey, more than two-thirds (67%) of Americans say housing is a good investment.
NAHB's homeownership month toolkit materials can be tailored for any local market. Resources within the online toolkit include:
- Eye-catching social media images and messages with timely topics related to homeownership.
- Talking points with key points and facts to help frame messages about the value of homeownership.
- The latest data and analysis related to homeownership from NAHB's economics team.
- Social media videos with a customization option available exclusively for state or local associations.
- A collection of consumer-oriented customizable articles that can be added to websites, blogs or submitted to local media outlets.
To access the National Homeownership Month toolkit, visit nahb.org.
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The Home Builders Association of Central Tennessee focused on expanding its footprint in previously underserved areas by appointing new charter presidents to promote membership, build relationships with local officials and provide networking opportunities in outlying counties.
Adults ages 55 and older make up a large and growing share of the U.S. population and play an important role in the U.S. housing market. Only 16% of NAHB Builder members, however, reported building age-restricted housing for people age 55 or older, according to 2025 Member Census. For builders and remodelers targeting this demographic, it is important to understand the trends within this part of the housing industry.
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