NAHB Resources Available to Promote Homeownership Month
Each year, the housing industry celebrates Homeownership Month in June to remind consumers about the importance of home in our lives. To help members and state and local associations shine a spotlight on National Homeownership Month throughout June, NAHB has a robust online toolkit available.
The value Americans place on owning their home continues even through challenging times. According to a recent Federal Reserve Bank of New York survey, more than two-thirds (67%) of Americans say housing is a good investment.
NAHB's homeownership month toolkit materials can be tailored for any local market. Resources within the online toolkit include:
- Eye-catching social media images and messages with timely topics related to homeownership.
- Talking points with key points and facts to help frame messages about the value of homeownership.
- The latest data and analysis related to homeownership from NAHB's economics team.
- Social media videos with a customization option available exclusively for state or local associations.
- A collection of consumer-oriented customizable articles that can be added to websites, blogs or submitted to local media outlets.
To access the National Homeownership Month toolkit, visit nahb.org.
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Overall housing starts decreased 2.6% in August to a seasonally adjusted annual rate of 1.28 million units, according to a report from the U.S. Department of Housing and Urban Development and the U.S. Census Bureau.
Women accounted for 11.3% of the construction workforce in 2025, according to the Current Population Survey (CPS) data. The number of women employed in the industry rose to around 1.37 million.
Latest Economic News
Single-family permitting activity continued to weaken through the first seven months of 2026, while multifamily permitting remained stronger compared with the same period last year.
In 2025, the number of women employed in the construction industry rose to around 1.37 million, an increase of about 31,000 from 2024. Women accounted for 11.3% of total construction employment, the highest share in the past 20 years.
The market value of households’ real estate assets rose in the second quarter, reaching $49.8 trillion, according to the most recent release of U.S. Federal Reserve Z.1 Financial Accounts. This level is 2.3% higher than in the first quarter and is 2.5% higher than a year ago.