NAHB Resources Available to Promote Homeownership Month
Each year, the housing industry celebrates Homeownership Month in June to remind consumers about the importance of home in our lives. To help members and state and local associations shine a spotlight on National Homeownership Month throughout June, NAHB has a robust online toolkit available.
The value Americans place on owning their home continues even through challenging times. According to a recent Federal Reserve Bank of New York survey, more than two-thirds (67%) of Americans say housing is a good investment.
NAHB's homeownership month toolkit materials can be tailored for any local market. Resources within the online toolkit include:
- Eye-catching social media images and messages with timely topics related to homeownership.
- Talking points with key points and facts to help frame messages about the value of homeownership.
- The latest data and analysis related to homeownership from NAHB's economics team.
- Social media videos with a customization option available exclusively for state or local associations.
- A collection of consumer-oriented customizable articles that can be added to websites, blogs or submitted to local media outlets.
To access the National Homeownership Month toolkit, visit nahb.org.
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The U.S. labor market rebounded in October, with nonfarm payroll employment increasing by 165,000 jobs and the unemployment rate declining to 4.1%. However, the improvement in overall employment contrasts with continued weakness in residential construction, where employment fell by 16,400 jobs, the largest monthly decline since March 2021.
New multifamily housing confidence weakened year-over-year in the third quarter, according to the Multifamily Market Survey (MMS) by the National Association of Home Builders (NAHB). The MMS produces two separate indices. The Multifamily Production Index (MPI) had a reading of 41, down five points year-over-year, while the Multifamily Occupancy Index (MOI) had a reading of 69, also down five points year-over-year.
Mortgage application activity declined in October as the 30-year fixed mortgage rate rose sharply again. The Mortgage Bankers Association’s (MBA) Market Composite Index, a measure of total mortgage application volume, fell 14.1% month-over-month in October on a seasonally adjusted basis. Compared to a year ago, total mortgage applications were 39.8% lower.