NAHB’s Most Successful Member Recruiter Honored for Milestone Achievement
NAHB continues to move "onwards and upwards" thanks in large part to its leading member recruiter, S. Robert August.
August, founder and president of North Star Synergies, recently surpassed 5,000 Spike credits -- which are awarded after a member joins the Federation or renews their membership -- making him the most successful recruiter in NAHB history.
For his outstanding success in member recruitment and retention, August was honored at the annual Leadership Council Meeting during the 2024 International Builders' Show.
"The most important objective is retention, it's not only about recruitment right away," said August.
"We need to retain 100% of our members. We need to find ways to keep them involved and engaged so they can help us recruit more and more. Then we need to be on the lookout for wonderful recruiting opportunities."
As one of his guiding mantras, August said the three most important ingredients for business success as well as member recruitment are "contact, contact, contact." He added, "Nothing happens in business without people getting along."
In his honor, NAHB Immediate Past Chairman Alicia Huey announced that the S. Robert August membership award will launch during this year's awards cycle. Details will be announced soon.
"NAHB is grateful to Robert for his exceptional commitment to our mission and for empowering other to serve in the home building industry," said Huey.
"Today, we honor him with an award emblazoned with the words he uses to encourage all of us, 'onwards and upwards,' a testament to his boundless optimism and energy."
The following video was shown to celebrate August's accomplishments.
Latest from NAHBNow
Tom Woods, 2015 NAHB chairman, passed away on Monday, Sept. 21. A Blue Springs, Mo.-based home builder and its former mayor, Woods served as president of Woods Custom Homes.
Sales of newly built single-family homes increased 6.4% in August to a seasonally adjusted annual rate of 684,000, following an upwardly revised July estimate, according to newly released data from the U.S. Department of Housing and Urban Development and the U.S. Census Bureau. The pace of new home sales was 2% lower than a year earlier.
Latest Economic News
Adults ages 55 and older make up a large and growing share of the U.S. population and play an important role in the U.S. housing market. In 2024, around 103 million Americans were ages 55 or older, ranging from adults still in the labor force to retirees.
Single-family homes started construction in 2025 typically had two full bathrooms, according to the U.S. Census Bureau’s Annual Survey of Construction.
The remodeling industry is taking on a larger role within the residential construction sector. Structural tailwinds, such as an aging housing stock, the growing trend of aging-in-place among older home owners, and record-high housing wealth, will continue to grow remodeling’s market share further.