NAHB’s Most Successful Member Recruiter Honored for Milestone Achievement
NAHB continues to move "onwards and upwards" thanks in large part to its leading member recruiter, S. Robert August.
August, founder and president of North Star Synergies, recently surpassed 5,000 Spike credits -- which are awarded after a member joins the Federation or renews their membership -- making him the most successful recruiter in NAHB history.
For his outstanding success in member recruitment and retention, August was honored at the annual Leadership Council Meeting during the 2024 International Builders' Show.
"The most important objective is retention, it's not only about recruitment right away," said August.
"We need to retain 100% of our members. We need to find ways to keep them involved and engaged so they can help us recruit more and more. Then we need to be on the lookout for wonderful recruiting opportunities."
As one of his guiding mantras, August said the three most important ingredients for business success as well as member recruitment are "contact, contact, contact." He added, "Nothing happens in business without people getting along."
In his honor, NAHB Immediate Past Chairman Alicia Huey announced that the S. Robert August membership award will launch during this year's awards cycle. Details will be announced soon.
"NAHB is grateful to Robert for his exceptional commitment to our mission and for empowering other to serve in the home building industry," said Huey.
"Today, we honor him with an award emblazoned with the words he uses to encourage all of us, 'onwards and upwards,' a testament to his boundless optimism and energy."
The following video was shown to celebrate August's accomplishments.
Latest from NAHBNow
Sustainability and Green Building
Aug 28, 2026
NGBS: An Alternative Energy Code Compliance Option
As energy efficiency mandates are becoming more difficult and costly to meet, the National Green Building Standard (NGBS) is emerging as an attractive alternative. Alternative code compliance options - like NGBS Green - are beneficial to local jurisdictions and builders alike, as they provide compliance flexibility without compromising energy performance, and can streamline permitting processes and timelines.
Membership Recruitment and Retention
Aug 27, 2026
Fall Recruitment Competition Set to Begin Sept. 1
Builder and Associate members will work to recruit as many new members as they can by Nov. 30. Winners can earn prizes including LG laundry products and 2027 International Builders' Show perks.
Latest Economic News
Economics
Aug 28, 2026
Multifamily Absorption Rate Remains Below 50%
The percentage of new apartment units that were absorbed within three months after completion was down five percentage points in the first quarter, according to the Census Bureau’s latest release of the Survey of Market Absorption of New Multifamily Units (SOMA).
Economics
Aug 27, 2026
Small Decline for Single-Family Home Size
New single-family home size had been falling since 2015 in response to declining affordability conditions. An exception occurred in 2021, when new home size increased as interest rates reached historic lows.
Economics
Aug 26, 2026
PCE Inflation Remains Sticky
The latest report shows the Federal Reserve’s preferred inflation gauge remains sticky in July, complicating the Fed’s path to its long-term 2% target. Meanwhile, consumer spending remains resilient but is showing signs of slowing, with real consumer spending unchanged in July. Households are pulling back on spending amid persistent inflation.