Mastering the Art of Lead Generation

Education
Published

This post has been updated.

Finding, engaging with and responding to business prospects can be a trying and time-consuming ordeal. However, the process can be made much simpler through effective market research, dialogue and promotion.

On Tuesday, Jan. 23, industry veteran S. Robert August, MIRM Fellow, CMP, CSP, MCSP, CAASH and president of North Star Synergies, will lead a new online course called “Creating & Managing Qualified Lead Generation and Referrals” from 1-4 p.m. ET.

The course will tackle all phases of developing qualified leads such as making a cold call, generating referrals, developing an outsourced lead generation plan and more.

“We spend so much time marketing our company through advertising, website facilitation, promotions and public relations thinking that these marketing components are the only ways to master the art of lead generation when networking for qualified leads,” said August.

After taking the course, attendees will likely benefit from improved communication, prospecting and evaluation skills that will help acquire qualified leads and sustain company growth.

This course counts for six continuing education credits. 

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

Latest from NAHBNow

Labor

Sep 04, 2025

Open Construction Jobs Rise in July

Running counter to the national trend, the number of open construction sector jobs increased from a revised 242,000 level in June to 306,000 in July.

Sponsored Content

Sep 03, 2025

Project Funding Crisis: How Top Builders Secure Money When Others Can't

Relying solely on a traditional lender is risky in today’s environment. Smart builders line up more than one source of funding. That way, projects stay on track, crews keep working, and reputations stay solid.

View all

Latest Economic News

Economics

Sep 03, 2025

Open Construction Jobs Rise in July

The count of open, unfilled positions in the construction industry increased in July, per the June Bureau of Labor Statistics Job Openings and Labor Turnover Survey (JOLTS) as the national labor market cooled.

Economics

Sep 03, 2025

House Price Appreciation by State and Metro Area: Second Quarter 2025

House price growth continued to slow in the second quarter of 2025, as the housing market faces mounting pressure from high mortgage rates, elevated inventory, and persistent economic uncertainty.

Economics

Sep 02, 2025

June Private Residential Construction Spending Edges Higher

Private residential construction spending inched up 0.1% in June, registering the first monthly gain after six consecutive declines.