Mastering the Art of Lead Generation

Education
Published

This post has been updated.

Finding, engaging with and responding to business prospects can be a trying and time-consuming ordeal. However, the process can be made much simpler through effective market research, dialogue and promotion.

On Tuesday, Jan. 23, industry veteran S. Robert August, MIRM Fellow, CMP, CSP, MCSP, CAASH and president of North Star Synergies, will lead a new online course called “Creating & Managing Qualified Lead Generation and Referrals” from 1-4 p.m. ET.

The course will tackle all phases of developing qualified leads such as making a cold call, generating referrals, developing an outsourced lead generation plan and more.

“We spend so much time marketing our company through advertising, website facilitation, promotions and public relations thinking that these marketing components are the only ways to master the art of lead generation when networking for qualified leads,” said August.

After taking the course, attendees will likely benefit from improved communication, prospecting and evaluation skills that will help acquire qualified leads and sustain company growth.

This course counts for six continuing education credits. 

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

Latest from NAHBNow

Energy | Advocacy

Sep 16, 2025

Kansas City Builder Testifies Against Energy Code Mandates

The Home Builders Association of Greater Kansas City (KCHBA) called on Congress today to oppose energy code mandates that raise the cost of housing and do very little to increase energy efficiency for home owners.

Economics

Sep 16, 2025

Builder Confidence Steady but Future Sales Expectations Hit Six-Month High

Builder confidence in the market for newly built single-family homes was 32 in September, unchanged from the August reading, according to the NAHB/Wells Fargo Housing Market Index (HMI) released today. While builder sentiment has hovered at a relatively low reading between 32 and 34 since May, builders expressed optimism that a more favorable interest rate climate could bring hesitant buyers off the sidelines in the final quarter of 2025.

View all

Latest Economic News

Economics

Sep 16, 2025

Builder Confidence Steady but Future Sales Expectations Hit Six-Month High

Builder sentiment levels remained unchanged in September but lower mortgage rates and expectations that the Federal Reserve will soon cut the federal funds rate led to higher future sale expectations in the coming months.

Economics

Sep 15, 2025

Shelter Inflation Continued to Cool

Inflation accelerated to a seven month high in August as tariff-related costs continued to pass through to consumers, according to the Bureau of Labor Statistics’ (BLS) latest report. Core goods prices, which exclude volatile food and energy, rose by 1.5% in August, the fastest annual pace since May 2023.

Economics

Sep 15, 2025

Builders Stay Cautious as Single-Family Permits Extend Downtrend

Single-family housing permits slipped for the seventh month in a row, highlighting affordability headwinds and weak demand. While multifamily permits ticked up, the sector’s volatility leaves the outlook uncertain. The split underscores a housing market still under strain, with single-family softness weighing on broader growth prospects.