Mastering the Art of Lead Generation
This post has been updated.
Finding, engaging with and responding to business prospects can be a trying and time-consuming ordeal. However, the process can be made much simpler through effective market research, dialogue and promotion.
On Tuesday, Jan. 23, industry veteran S. Robert August, MIRM Fellow, CMP, CSP, MCSP, CAASH and president of North Star Synergies, will lead a new online course called “Creating & Managing Qualified Lead Generation and Referrals” from 1-4 p.m. ET.
The course will tackle all phases of developing qualified leads such as making a cold call, generating referrals, developing an outsourced lead generation plan and more.
“We spend so much time marketing our company through advertising, website facilitation, promotions and public relations thinking that these marketing components are the only ways to master the art of lead generation when networking for qualified leads,” said August.
After taking the course, attendees will likely benefit from improved communication, prospecting and evaluation skills that will help acquire qualified leads and sustain company growth.
This course counts for six continuing education credits.
Latest from NAHBNow
Construction Statistics
Jun 16, 2025
Permit Activity Declines for Fourth Consecutive MonthHousing permits continued a downhill trend for the fourth month in a row, pointing to a broader residential construction slowdown for 2025. Single-family permits were down in three out of four regions, while multifamily permits were up in three out of four regions. See the 10 largest markets for single-family and multifamily activity.
Workforce Development
Jun 13, 2025
Podcast: Addressing the Labor Shortage through Advocacy and Key CollaborationsOn the latest episode of NAHB’s podcast, Housing Developments, CEO Jim Tobin and COO Paul Lopez are joined by SkillsUSA Executive Director Chelle Travis to discuss a new collaboration with NAHB’s Professional Women in Building (PWB) Council to bridge the workforce gap in construction.
Latest Economic News
Economics
Jun 13, 2025
Household Real Estate Asset Value Falls to Start the YearThe market value of household real estate assets fell from $48.1 trillion to $47.9 trillion in the first quarter of 2025, according to the most recent release of U.S. Federal Reserve Z.1 Financial Accounts. The value of household real estate assets declined for three consecutive quarters after peaking at $48.8 trillion in the second quarter of 2024 but remains 2.1% higher over the year.
Economics
Jun 12, 2025
Producer Prices Rise in May: New Construction Input AnalysisPrices for inputs to new residential construction—excluding capital investment, labor, and imports—rose 0.2% in May, following a (revised) decrease of 0.2% in April. These figures are taken from the most recent Producer Price Index (PPI) report published by U.S. Bureau of Labor Statistics.
Economics
Jun 11, 2025
Inflation Up Slightly in MayDespite inflationary pressure from tariffs, inflation in May rose slightly but came in softer than expected. The Consumer Price Index increased from 2.3% in April to 2.4% in May year-over-year, according to the Bureau of Labor Statistics’ report.