The Importance of Recognizing Spikes this Month and Throughout the Year

Contact: Rachel Mackenzie

NAHB honors the many hardworking members whose recruitment efforts keep the Federation strong during its annual Spike Appreciation Month in November.

Member-to-member recruitment is the most reliable form of growth at NAHB, which is why it’s important for HBAs and industry professionals to celebrate those who help with both member recruitment and retention, known colloquially as “Spikes.”

To find fresh ways to recognize Spikes, we recently spoke with executive officers who are going the extra mile.

Donna Barrett, EO of the Charlotte Desoto Building Industry Association in Florida, challenges her HBA’s Spikes in friendly competition by continually showcasing their point totals on a big board.

CDBIA's Spike Club

Spike Appreciation Month Club Photo

Wendy Atkinson, a member since 2009 who is pictured above, recently reached the top row.

And that’s just one way Barrett connects with her members. This month, her HBA will host a VIP pre-party ahead of an installation banquet with appetizers, drinks and networking opportunities.

Barrett’s biggest tip for other EOs?

“Find members who are great promoters of your association and have them as Spike chairs,” she said. “Plan a small budget. We give our 50/50 raffle to our Spike club and that’s how we get the money to buy cups or trinkets to help promote.”

At the Fredericksburg Area Builders Association in Virginia, EO Maria Moore and Director of Membership Engagement and Events Meghan Butcher created a map with 10 objectives for members to complete that strategically helps drive recruitment efforts.

One task has members deliver a can of food to the office for a food drive, allowing the opportunity for in-office engagement and membership renewals. 

“We're going to recognize our Spike of the Year and hand out pins to new Spikes, too,” said Butcher.

How are you celebrating your Spikes? Learn more about Spikes and how to become one on

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