How to Maximize Profits Using Digital Media
Digital media is more important than ever in the home buying industry. And creating a website that uniquely stands out from the crowd is a difficult but necessary task.
“Today’s home buyer journey includes more digital engagement than ever before,” said Greg Bray, owner of Blue Tangerine. “Your website is the hub of that interaction. It provides a first impression to new prospective buyers and is the key research and sales tool for those who are further along in their buying process.”
Diving deeper into the subject, Bray will lead an online course called “Website Best Practices for Maximum Lead Generation” on Nov. 28.
The course will explain the whys and hows of key topics such as search engine optimization, paid search, geofencing, social media activities, and utilizing third-party listing website to guide participant in effectively deciding how to allocate their marketing resources.
Sculpting the perfect website is only one piece of the puzzle, though.
For a broader view on building a stronger online presence, Carol Morgan, president of Denim Marketing and publisher at Atlanta Real Estate Forum, will instruct a course called “How to Craft a Winning Digital Marketing Strategy” on Nov. 30.
“This course is designed specifically to help home builders understand the basics of marketing, show ways to differentiate a home building or remodeling company from a crowded digital space and ultimately how to engage prospects to turn them into leads,” Morgan said.
Registration for both courses is open now.
Each course qualifies for three continuing education hours with NAHB.
Website Best Practices for Maximum Lead Generation
Tuesday, Nov. 28 | 1-4 p.m. ET
How to Craft a Winning Digital Marketing Strategy
Thursday, Nov. 30 | 1-4 p.m. ET
Latest from NAHBNow
Oct 03, 2025
NAHB Awards Deadline Extended to Oct. 20Interested applicants for NAHB’s prestigious award programs now have additional time to submit top projects and individuals for consideration. Don't miss your chance - apply by Monday, Oct. 20.
Oct 03, 2025
Fast Money, Fewer HeadachesEvery week lost to underwriting is a week you’re not building, selling, or scaling. Delays push projects out of prime seasons, tighten cash flow, and leave crews idle. And when banks already move at their own pace, builders who aren’t prepared can get stuck at the back of the line.
Latest Economic News
Oct 03, 2025
Supply-Side Cost Pressures Drove Housing as Inflation Leader in 2024Though the rate of inflation peaked in June 2022, consumer prices continued to increase throughout 2023 and 2024 as inflation drove further price growth, according to 2024 CPI review from the Bureau of Labor Statistics.
Oct 02, 2025
Square Foot Prices Moderate in 2024Median square foot prices for new single-family detached (SFD) homes started in 2024 grew modestly, according to NAHB’s analysis of the latest Survey of Construction (SOC) data. For custom, or contractor-built, homes, the median price was $166 per square foot of floor space, up slightly from $162 in 2023.
Oct 02, 2025
17% of NAHB Builders Built Age-Restricted Housing in 2024Only 17% of NAHB builder members build age-restricted housing for people age 55 or older, according to 2024 Member Census. This is up two percentage points from the previous year. However, this share has remained within a narrow band (15%-17%) since the question was added to the member census in 2009.