How to Maximize Profits Using Digital Media
Digital media is more important than ever in the home buying industry. And creating a website that uniquely stands out from the crowd is a difficult but necessary task.
“Today’s home buyer journey includes more digital engagement than ever before,” said Greg Bray, owner of Blue Tangerine. “Your website is the hub of that interaction. It provides a first impression to new prospective buyers and is the key research and sales tool for those who are further along in their buying process.”
Diving deeper into the subject, Bray will lead an online course called “Website Best Practices for Maximum Lead Generation” on Nov. 28.
The course will explain the whys and hows of key topics such as search engine optimization, paid search, geofencing, social media activities, and utilizing third-party listing website to guide participant in effectively deciding how to allocate their marketing resources.
Sculpting the perfect website is only one piece of the puzzle, though.
For a broader view on building a stronger online presence, Carol Morgan, president of Denim Marketing and publisher at Atlanta Real Estate Forum, will instruct a course called “How to Craft a Winning Digital Marketing Strategy” on Nov. 30.
“This course is designed specifically to help home builders understand the basics of marketing, show ways to differentiate a home building or remodeling company from a crowded digital space and ultimately how to engage prospects to turn them into leads,” Morgan said.
Registration for both courses is open now.
Each course qualifies for three continuing education hours with NAHB.
Website Best Practices for Maximum Lead Generation
Tuesday, Nov. 28 | 1-4 p.m. ET
How to Craft a Winning Digital Marketing Strategy
Thursday, Nov. 30 | 1-4 p.m. ET
Latest from NAHBNow
Membership
Oct 14, 2026
Central Tennessee HBA's Award-Winning Membership Growth Plan
The Home Builders Association of Central Tennessee focused on expanding its footprint in previously underserved areas by appointing new charter presidents to promote membership, build relationships with local officials and provide networking opportunities in outlying counties.
55+ Housing | Trends
Oct 13, 2026
Key Housing Trends Among the 55+ Population
Adults ages 55 and older make up a large and growing share of the U.S. population and play an important role in the U.S. housing market. Only 16% of NAHB Builder members, however, reported building age-restricted housing for people age 55 or older, according to 2025 Member Census. For builders and remodelers targeting this demographic, it is important to understand the trends within this part of the housing industry.
Latest Economic News
Economics
Oct 13, 2026
Existing Home Sales Increased in September
Existing home sales rose after three months of declines as improved inventory gave buyers more negotiating power. As buyers wait for rate relief, homes are sitting on the market longer and for-sale inventory reached the highest level in over a decade.
Economics
Oct 13, 2026
Median Age in Construction Holds at 42
The median age of construction workers is 42, one year older than a typical worker in the national labor force, according to NAHB analysis of the latest 2024 American Community Survey (ACS) data.
Economics
Oct 09, 2026
Private Water and Sewer Systems in 2025 New Single-Family Homes
The share of new single-family homes built with individual wells and septic systems increased in 2025 compared to the previous year. According to NAHB’s analysis of the Census Bureau’s Survey of Construction (SOC), approximately 10% of single-family homes started in 2025 were served by individual (private) wells, and 17% relied on individual septic systems.