How to Maximize Profits Using Digital Media
Digital media is more important than ever in the home buying industry. And creating a website that uniquely stands out from the crowd is a difficult but necessary task.
“Today’s home buyer journey includes more digital engagement than ever before,” said Greg Bray, owner of Blue Tangerine. “Your website is the hub of that interaction. It provides a first impression to new prospective buyers and is the key research and sales tool for those who are further along in their buying process.”
Diving deeper into the subject, Bray will lead an online course called “Website Best Practices for Maximum Lead Generation” on Nov. 28.
The course will explain the whys and hows of key topics such as search engine optimization, paid search, geofencing, social media activities, and utilizing third-party listing website to guide participant in effectively deciding how to allocate their marketing resources.
Sculpting the perfect website is only one piece of the puzzle, though.
For a broader view on building a stronger online presence, Carol Morgan, president of Denim Marketing and publisher at Atlanta Real Estate Forum, will instruct a course called “How to Craft a Winning Digital Marketing Strategy” on Nov. 30.
“This course is designed specifically to help home builders understand the basics of marketing, show ways to differentiate a home building or remodeling company from a crowded digital space and ultimately how to engage prospects to turn them into leads,” Morgan said.
Registration for both courses is open now.
Each course qualifies for three continuing education hours with NAHB.
Website Best Practices for Maximum Lead Generation
Tuesday, Nov. 28 | 1-4 p.m. ET
How to Craft a Winning Digital Marketing Strategy
Thursday, Nov. 30 | 1-4 p.m. ET
Latest from NAHBNow
Advocacy
May 22, 2026
Local Leaders and Builders Unite to Tackle Workforce Gaps in HousingNAHB’s state and local team earlier this year helped convene mayors, city leaders, planners and builders in Orlando as part of the America’s Housing Comeback discussion series to examine workforce development challenges.
Advocacy
May 21, 2026
NAHB Urges Congress to Advance Housing Supply ReformsTestifying today before the House Small Business Committee on how small builders can help close the nation’s housing gap, NAHB Chairman Bill Owens said the core issue is a shortage of housing.
Latest Economic News
Economics
May 21, 2026
Single-Family Starts Fall Amid Economic Uncertainty and Affordability PressuresSingle-family housing starts declined in April as builders faced continued economic uncertainty and affordability challenges, including higher construction costs, ongoing labor shortages and elevated financing expenses. The latest housing starts and permits data suggest that the overall construction pipeline remains uneven across regions and property types.
Economics
May 21, 2026
Housing Affordability Edges Up in First Quarter but Challenges PersistWhile housing affordability remains out of reach for millions of Americans, particularly first-time and entry-level buyers, conditions have improved modestly in the last year, according to the latest data from the National Association of Home Builders (NAHB)/Wells Fargo Cost of Housing Index (CHI).
Economics
May 20, 2026
What It Takes to Leave Parental HomeAs of 2024, one in five adults aged 25-34 lives with parents or in-laws. NAHB’s analysis of the latest American Community Survey (ACS) Public Use Microdata Sample (PUMS) evaluates a wide range of socioeconomic and demographic factors that shape young adults’ path to independence.