What Design Trends Will Have Staying Power in 2024?
For remodelers looking to elevate their businesses in the new year, staying on top of the latest housing trends is a must. In this installment of NAHB’s Remodeling Forecasts, Myths & Trends video series, sponsored by Lowe’s Pro, Pro Remodeler’s managing editor Caroline Broderick digs into which home design trends will have staying power in 2024.
Having a better understanding of home design and consumer demand, and how they might impact a remodeler’s bottom line is crucial to the long-term success of their business in the current market. For example, Broderick discusses a key factor impacting today’s home design trends: the economic environment. More home owners are opting not to sell their properties because of increasing mortgage rates. As a result, they’re looking to customize their living spaces to better suit their needs.
In this month’s video, Broderick highlights several design trends gaining popularity, including:
- Bold personalization: With resale value no longer a major concern, many home owners want to make their homes uniquely personal. Long gone are the days of the stark white and gray color palette throughout the home. Colors are now shifting to warmer tones and textures, such as shades of blue and green and wood grain.
- Nostalgic notes: Mixing and matching design styles to better integrate home owners’ treasured keepsakes into a redesign is becoming more popular. There’s also a shift away from modern design elements (think: clean lines) to incorporating more traditional features such as curved archways.
- Organic design: Bringing the outdoors inside is another way home owners are using remodeling to personalize their living spaces. This can be done by using woven materials such as cane and rattan throughout the home or by installing skylights allowing for more natural sunlight to flow through common areas.
Subscribe to the NAHB’s Remodeling Forecasts, Myths & Trends video series to see Broderick’s full analysis of key trends to watch for in the new year. Plus, you can register now for the companion Shop Talk discussion on Wednesday, Nov. 29, at 11 a.m. ET.
Latest from NAHBNow
Sep 30, 2025
New Tariffs on Lumber, Wood Product Imports Add Headwinds to Housing MarketIn a move that will raise housing costs, the U.S. Commerce Department today imposed a 10% tariff on all timber and lumber imports and an additional 25% tariff on kitchen cabinets and furniture after announcing that it found that imports of these materials and products pose a national security risk.
Sep 30, 2025
NAHB Is Expanding Leadership Development Opportunities Across the CountryTo help prepare the leaders of state and local associations who support those industry pros, NAHB continues to collaborate with HBAs in hosting Area Leadership Conferences.
Latest Economic News
Sep 30, 2025
Construction Labor Market SoftensThe count of open, unfilled positions in the construction industry decreased in August, per the Bureau of Labor Statistics Job Openings and Labor Turnover Survey (JOLTS). The decline occurred as home building weakened in 2025.
Sep 29, 2025
Characteristics of Homes Built in Age-Restricted CommunitiesIn 2024, approximately 43,000 homes were built in age-restricted communities, representing just over 3% of all housing starts. According to the Census Bureau’s Survey of Construction, roughly three-quarters of these homes (32,000) were single-family units.
Sep 26, 2025
2025 Second Quarter State-Level GDP DataReal gross domestic product (GDP) increased in 48 states in the second quarter of 2025 compared to the first quarter, according to the U.S. Bureau of Economic Analysis (BEA).