Local Florida HBA ‘Reels in’ Hundreds of Members to Win Membership Cup
For the Northeast Florida Builders Association (NEFBA), which is comprised of more than 1,200 members, everyone plays a role in building and maintaining their thriving association. That commitment to member recruitment and retention is what led the HBA to win the NAHB Membership Cup for 2022.
The association regularly encourages members to get out and talk to colleagues in the industry about their experiences as a member of the NEFBA. But the pivotal catalyst to recruitment has been a reinvigorated membership drive that launched new prizes, competitions and events.
Led by Executive Officer Jessie Spradley, NEFBA created a membership drive committee that focused on revitalizing its membership efforts that were largely sidetracked during the COVID-19 pandemic.
“We’re always talking about membership, but there is added value to say that this month is the month to get your members,” Spradley said. “It’s helpful and it gets members to focus.”
NEFBA started with a fishing-themed membership drive that encouraged members to “reel in the big one” as they competed for prizes. And the friendly competition paid off.
“[NEFBA members] obliterated their goals for new member growth by recruiting 210 new members in one month alone,” said Cameron Moore, Wilmington-Cape Fear HBA EO and 2021 Membership Cup winner.
Spradley says they’ll stick with that winning membership drive formula and continue to focus on helping new members “find their tribe” in the association with engaging orientation sessions that get new members face-to-face with councils and HBA leaders.
About the NAHB Membership Cup
The NAHB Membership Cup is an annual award to recognize one local home builders association’s exceptional membership efforts.
Several other HBAs were also named as finalists for leading the Federation with the highest percentage in both member recruitment and retention. The 2022 finalists were:
- Greater Montgomery HBA
- Columbus County HBA
- Smoky Mountain HBA
- New River Valley HBA
- Appalachian HBA
- Cumberland County HBA
Learn more about the Membership Cup and the winners of the Grand Awards.
Latest from NAHBNow
Awards
Oct 03, 2025
NAHB Awards Deadline Extended to Oct. 20Interested applicants for NAHB’s prestigious award programs now have additional time to submit top projects and individuals for consideration. Don't miss your chance - apply by Monday, Oct. 20.
Sponsored Content
Oct 03, 2025
Fast Money, Fewer HeadachesEvery week lost to underwriting is a week you’re not building, selling, or scaling. Delays push projects out of prime seasons, tighten cash flow, and leave crews idle. And when banks already move at their own pace, builders who aren’t prepared can get stuck at the back of the line.
Latest Economic News
Economics
Oct 03, 2025
Supply-Side Cost Pressures Drove Housing as Inflation Leader in 2024Though the rate of inflation peaked in June 2022, consumer prices continued to increase throughout 2023 and 2024 as inflation drove further price growth, according to 2024 CPI review from the Bureau of Labor Statistics.
Economics
Oct 02, 2025
Square Foot Prices Moderate in 2024Median square foot prices for new single-family detached (SFD) homes started in 2024 grew modestly, according to NAHB’s analysis of the latest Survey of Construction (SOC) data. For custom, or contractor-built, homes, the median price was $166 per square foot of floor space, up slightly from $162 in 2023.
Economics
Oct 02, 2025
17% of NAHB Builders Built Age-Restricted Housing in 2024Only 17% of NAHB builder members build age-restricted housing for people age 55 or older, according to 2024 Member Census. This is up two percentage points from the previous year. However, this share has remained within a narrow band (15%-17%) since the question was added to the member census in 2009.