Top Colors for 2023
The new year is a great time to set goals, establish healthier habits, and promote growth and learning. This year, many paint manufacturers also see it as a great opportunity to reset, recenter and rewrite the design and ambience of our homes to suit our journey for the year ahead.
Take Pantone’s 2023 Color of the Year, Viva Magenta, for example. This bold hue provides a perfect change of pace for the year ahead. “Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative,” Pantone noted.
Benjamin Moore’s Raspberry Blush is a similarly charismatic coral hue that can be used to add a lively pop of color to any space.
“People are ready to bring color back into the home, taking a step outside their color comfort zones,” said Andrea Magno, color marketing & development director at Benjamin Moore, in a press release. “Raspberry Blush 2008-30 and the Color Trends 2023 palette empower the use of statement colors that deliver delight and personality, while transforming rooms for incredible results.”
Sherwin Williams and Dunn Edwards opted for more muted red-based tones with Redend Point and Terra Rosa, respectively. These soft, earthy, subtle pink hues are grounding and warm, and add rich, sophisticated color to the home.
“It is a heartening hue that invites compassion and connection into any space,” said Sue Wadden, director of color marketing at Sherwin-Williams, of Redend Point in a press release. “The color is a natural choice for those looking for a warm and joyful neutral in both interiors and exteriors.”
Other paint manufacturers, such as Behr, went a different direction. Behr’s 2023 Color of the Year, Blank Canvas, is a rich neutral to help renew every space in the home, from entryways to living rooms to bedrooms.
“Blank Canvas effortlessly offers a clean and inviting blank slate that allows individuality and creativity to flow freely,” stated Erika Woelfel, Vice President of Color and Creative Services at Behr Paint Company, in a press release. “This white easily harmonizes with a wide range of hues, including neutrals, earth tones and pastels for a charming and cozy appeal.”
Valspar also opted for a primarily softer palette, with its 2023 Colors of the Year palette. Neutral colors such as Ivory Brown, Cozy White and Villa Grey are included alongside colors such as Southern Road and Desert Carnation, which are more in line with the year’s bolder red-based color selections.
Valspar’s palette also includes nature-inspired greens and blues, which complement Glidden’s choice of Vining Ivy as its 2023 Color of the Year. The bold blueish-green “serves up versatile vibes, making it an on-trend addition to any room,” Glidden noted.
This range of colors on trend — and the versatility it provides — offers inspiration for reinventing and reconnecting with the home in the year ahead.
Latest from NAHBNow
Sep 03, 2025
Project Funding Crisis: How Top Builders Secure Money When Others Can'tRelying solely on a traditional lender is risky in today’s environment. Smart builders line up more than one source of funding. That way, projects stay on track, crews keep working, and reputations stay solid.
Sep 03, 2025
How Building Codes Can – and Can’t – Help in FloodsCould enhanced building codes help save lives and property in flood-prone areas? Perhaps. But it is important to note there are already enhanced building codes required in flood zones.
Latest Economic News
Sep 03, 2025
Open Construction Jobs Rise in JulyThe count of open, unfilled positions in the construction industry increased in July, per the June Bureau of Labor Statistics Job Openings and Labor Turnover Survey (JOLTS) as the national labor market cooled.
Sep 03, 2025
House Price Appreciation by State and Metro Area: Second Quarter 2025House price growth continued to slow in the second quarter of 2025, as the housing market faces mounting pressure from high mortgage rates, elevated inventory, and persistent economic uncertainty.
Sep 02, 2025
June Private Residential Construction Spending Edges HigherPrivate residential construction spending inched up 0.1% in June, registering the first monthly gain after six consecutive declines.