Which Features Do Today’s Home Buyers Want Most?


As communities continually evolve — especially in this post-pandemic era — consumer research can inform how to deliver the features and value that prospective home buyers seek.

“Facing unprecedented inflation and supply chain shortages, we are all struggling to build affordable products,” said Dawn Duhamel, vice president of business development at Possibilities for Design. “But there are certain designs that can address affordability and incorporate our buyers’ needs.”

To learn more about how to boost attainability and livability, join NAHB’s webinar People-First Attainable + Livable Design Solutions on Nov. 2 at 2 p.m. ET. In this webinar, sociology and design experts will discuss the latest techniques in community development, home planning and product selection.

The event will be moderated by Duhamel and feature panelists Seth Hart of DTJ Design and Teri Slavik-Tsuyuki of tst ink. These experts will share their perspectives on the growing influence of consumer research on home building and offer real-world design solutions you can integrate in a variety of projects.

Participants in this webinar will better understand:

  • Consumer insights post-pandemic that drive home and community design
  • Planning framework for creating wellness in real estate
  • Innovative designs that address the most desired livability features
  • Design solutions from density to constructability

“Consumers today see health as the new wealth,” Slavik-Tsuyuki said. “Studies show our health outcomes are largely determined by the built environment, so builders and developers have a huge role to play.”

Register now at nahb.org. Attendees will receive one continuing education credit by participating in this webinar. For more questions, contact nahblearning@nahb.org.

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