Interest in New Homes on the Rise

Trends
Published

The share of adults planning a home purchase within a year rose from 13% in the first half of 2022 to 15% in the third quarter. The marginal increase suggests that the prospect of higher mortgage rates in the near term may be leading a small segment of consumers to consider the purchase of a home sooner rather than later.

New homes in particular may be of interest. After bottoming out at 19% in the first quarter of 2022, the popularity of new homes continues to rebound, as the share of buyers looking for new construction rose to 21% and 27% in the second and third quarters of the year, respectively, according to NAHB’s Housing Trends Report. This interest is nationwide: The share of prospective buyers looking to purchase a new home rose in all four regions.

Home Preference Graph

A possible factor behind this trend is that the inventory of new homes for sale is 25% higher than a year ago, while the supply of existing homes on the market is unchanged.

Rose Quint, NAHB Assistant Vice President for Survey Research, provides more information — including interactive graphs — in these Eye on Housing posts:

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

Latest from NAHBNow

Membership

Feb 06, 2026

A Message from Jim Chapman, Candidate for NAHB 2026 Third Vice Chairman

The election for Third Vice Chairman will take place at the Leadership Council meeting during the 2026 International Builders' Show.

Codes and Standards

Feb 06, 2026

Learn About the 2024 IECC in Free Video Series for NAHB Members

NAHB is now offering members a free educational video series on the 2024 International Energy Conservation Code. The videos break down key differences between the 2024 IECC and past editions, focusing on changes that improve usability and what they mean for construction costs.

View all

Latest Economic News

Economics

Feb 06, 2026

The Size of the Housing Shortage: 2024 Data

Persistently low homeowner and rental vacancy rates indicate that the U.S. housing market remains structurally undersupplied.

Economics

Feb 05, 2026

Job Openings Fall as Labor Market Weakens

Running counter to the data for the full economy, the count of open, unfilled positions in the construction industry increased in December, per the delayed Bureau of Labor Statistics Job Openings and Labor Turnover Survey (JOLTS). The current level of open jobs is down measurably from two years ago due to declines in construction activity, particularly in housing.

Economics

Feb 04, 2026

Mortgage Rates Declined Despite Higher Treasury Yields

Long-term mortgage rates continued to decline in January. According to Freddie Mac, the 30-year fixed-rate mortgage averaged 6.10% last month, 9 basis points (bps) lower than December. Meanwhile, the 15-year rate declined 4 bps to 5.44%. Compared to a year ago, the 30-year rate is lower by 86 bps. The 15-year rate is also lower by 72 bps.