Interest in New Homes on the Rise

Trends
Published

The share of adults planning a home purchase within a year rose from 13% in the first half of 2022 to 15% in the third quarter. The marginal increase suggests that the prospect of higher mortgage rates in the near term may be leading a small segment of consumers to consider the purchase of a home sooner rather than later.

New homes in particular may be of interest. After bottoming out at 19% in the first quarter of 2022, the popularity of new homes continues to rebound, as the share of buyers looking for new construction rose to 21% and 27% in the second and third quarters of the year, respectively, according to NAHB’s Housing Trends Report. This interest is nationwide: The share of prospective buyers looking to purchase a new home rose in all four regions.

Home Preference Graph

A possible factor behind this trend is that the inventory of new homes for sale is 25% higher than a year ago, while the supply of existing homes on the market is unchanged.

Rose Quint, NAHB Assistant Vice President for Survey Research, provides more information — including interactive graphs — in these Eye on Housing posts:

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

Latest from NAHBNow

Economics

Jan 16, 2026

Builder Sentiment Loses Ground at Start of 2026

Builder confidence in the market for newly built single-family homes fell two points to 37 in January, according to the NAHB/Wells Fargo Housing Market Index (HMI) released today.

Housing Affordability

Jan 15, 2026

NAHB Participates in Capitol Hill Housing Forum

NAHB Chief Lobbyist Lake Coulson participated in a Housing Affordability Roundtable hosted by the New Democrat Coalition. Lawmakers and housing stakeholders discussed ways to address affordability challenges and enact federal housing finance reforms.

View all

Latest Economic News

Economics

Jan 16, 2026

December Mortgage Activity Softens Even as Rates Ease

Mortgage application activity declined in December despite a modest easing in mortgage rates. The Mortgage Bankers Association’s (MBA) Market Composite Index, a measure of total mortgage application volume, fell 5.3% from November on a seasonally adjusted basis, though it remained 47.1% higher than a year ago.

Economics

Jan 16, 2026

Builder Sentiment Loses Ground at Start of 2026

Builder confidence moved lower to start the year as affordability concerns continue to weigh heavily with buyers, and builders continue to contend with rising construction costs.

Economics

Jan 15, 2026

Remodeling Market Sentiment Strengthens in Fourth Quarter of 2025

In the third quarter of 2025, the NAHB/Westlake Royal Remodeling Market Index (RMI) posted a reading of 64, increasing four points compared to the previous quarter.