Share of Active Home Buyers is Up as Competition Decreases
The share of prospective home buyers who are actively engaged in the process to buy a home rose to 49% in the second quarter of 2022, after declining for three straight quarters. The pivot is likely driven by less competition, as many would-be buyers have exited the market in recent months because of rising interest rates.
Except for the South, the share of prospective buyers actively searching for a home rose in every region between the first and second quarters of 2022:
- Northeast (from 50% in Q1 to 54% in Q2)
- Midwest (from 40% in Q1 to 51% n Q2)
- West (from 46% in Q1 to 57% in Q2)
Housing availability expectations are on the rise as well. After falling steadily for five quarters, the share expecting their home search to get easier in the months ahead grew from 17% to 22% between the first and second quarters of 2022.
Affordability expectations also improved in the second quarter of 2022 — for the first time since 2020. The share of prospective buyers able to afford at least half of the homes available rose from 19% to 23%. However, a likely reason is because the exit of first-time home buyers from the market is also tilting the composition of prospective buyers toward wealthier buyers better able to absorb recent increases in mortgage rates.
These results come from the latest Housing Trends Report (HTR) — a research product created by the NAHB Economics team with the goal of measuring prospective home buyers’ perceptions about the availability and affordability of homes for-sale in their markets. Visit Eye on Housing to learn more about the second quarter 2022 data.
Latest from NAHBNow
Feb 18, 2026
Podcast: Live From IBS 2026 – A Special Home for a Special CauseIn the latest episode of NAHB’s podcast, Housing Developments, CEO Jim Tobin and COO Paul Lopez take center stage at NAHB HQ at the 2026 International Builders’ Show (IBS) in Orlando, with special guest Jason Eichenholz sharing his behind-the-scenes involvement with The New American Home.
Feb 18, 2026
Georgia Builder Elected to Senior Leadership of NAHBJim Chapman, an Atlanta-based real estate developer with more than 25 years of experience in the construction field, was elected today as 2026 third vice chairman of the National Association of Home Builders (NAHB) during the association’s International Builders’ Show in Orlando.
Latest Economic News
Feb 18, 2026
Overall Housing Starts Inch Lower in 2025Despite a strong finish in December, single-family home building dipped in 2025 as persistent affordability challenges continued to weigh on the market.
Feb 18, 2026
How Housing Affordability Conditions Vary Across States and Metro AreasThe NAHB 2026 priced-out estimates show that the housing affordability challenge is widespread across the country. In 39 states and the District of Columbia, over 65% of households are priced out of the median-priced new home market. This indicates a significant disconnect between higher new home prices, elevated mortgage rates, and household incomes.
Feb 17, 2026
Builder Sentiment Edges Lower on Affordability ConcernsBuilder confidence in the market for newly built single-family homes fell one point to 36 in February, according to the National Association of Home Builders (NAHB)/Wells Fargo Housing Market Index (HMI).