Discover Three Key Elements for Successful Marketing

Education
Published

Marketers are facing increasing pressure from their bosses, the C-suite and Wall Street to demonstrate and deliver ROI for every initiative, and the residential construction industry is no exception.

Many business leaders know that the digital communications revolution makes it easier and more efficient to reach potential customers. But to thrive in such an environment, you need three key elements: Digital infrastructure, marketing processes (like lead generation strategies and a marketing funnel), and compelling creative.

NAHB’s webinar, Performance-Based Marketing in an ROI-Driven World on April 26 at 2-3 p.m. ET, will discuss how to digitally transform your marketing ecosystem, establish a lead generation mindset within your marketing team, and invest in creative that will emotionally motivate your audiences to change their behavior in your favor.

Webinar participants will:

  • Learn how the marketing world has shifted over the past 18 months.
  • Explore the approach leading digital marketers are taking to combat this change.
  • Identify how brands can begin to implement these strategies into their marketing and advertising efforts going forward.

The webinar is free to NAHB Council Members and discounted for all NAHB members.

Register today! Participants can earn one hour of continuing education credit.

NAHB Education Lowe's 4 Pros Logo

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

Latest from NAHBNow

Environmental Issues

May 30, 2025

NAHB Members Provide Final Recommendations for New WOTUS Rule

NAHB members concluded their participation in multiple “waters of the United States” (WOTUS) listening sessions with strong showings in Washington, D.C., and Salt Lake City. In total, 12 NAHB members and four staff members from NAHB and state home builder associations (HBAs), representing 11 states, provided oral statements at listening sessions.

Workforce Development

May 30, 2025

Statement from NAHB Chairman Buddy Hughes on DOL Decision to Pause Job Corps Center Operations

NAHB Chairman Buddy Hughes issued the following statement after the Department of Labor announced it was pausing Job Corps center operations nationwide.

View all

Latest Economic News

Economics

May 30, 2025

Multifamily Absorption Moves Lower for New Apartments

The percentage of new apartment units that were absorbed within three months after completion continued to trend lower, according to the Census Bureau’s latest release of the Survey of Market Absorption of New Multifamily Units (SOMA).

Economics

May 29, 2025

Treasury Yield Increase Drives Mortgage Rates Higher in May

Mortgage rates continued their upward trend in May due to market volatility triggered by fiscal concerns and weaker U.S. Treasury demand. According to Freddie Mac, the average 30-year fixed-rate mortgage rose to 6.82% — a 9-basis-point (bps) increase from April. The 15-year fixed-rate mortgage increased by 5 bps to 5.95%.

Economics

May 28, 2025

Aging-in-Place Remodeling Work Fell While Familiarity and Receptiveness Remain High

Only 56% of professional remodelers undertake projects designed to allow homeowners to Age-in-Place (AIP), according to results from NAHB’s Q1 2025 Remodeling Market Index (RMI) survey.