Marketers are facing increasing pressure from their bosses, the C-suite and Wall Street to demonstrate and deliver ROI for every initiative, and the residential construction industry is no exception.
Many business leaders know that the digital communications revolution makes it easier and more efficient to reach potential customers. But to thrive in such an environment, you need three key elements: Digital infrastructure, marketing processes (like lead generation strategies and a marketing funnel), and compelling creative.
NAHB’s webinar, Performance-Based Marketing in an ROI-Driven World on April 26 at 2-3 p.m. ET, will discuss how to digitally transform your marketing ecosystem, establish a lead generation mindset within your marketing team, and invest in creative that will emotionally motivate your audiences to change their behavior in your favor.
Webinar participants will:
- Learn how the marketing world has shifted over the past 18 months.
- Explore the approach leading digital marketers are taking to combat this change.
- Identify how brands can begin to implement these strategies into their marketing and advertising efforts going forward.
The webinar is free to NAHB Council Members and discounted for all NAHB members.
Register today! Participants can earn one hour of continuing education credit.