Discover Three Key Elements for Successful Marketing
Marketers are facing increasing pressure from their bosses, the C-suite and Wall Street to demonstrate and deliver ROI for every initiative, and the residential construction industry is no exception.
Many business leaders know that the digital communications revolution makes it easier and more efficient to reach potential customers. But to thrive in such an environment, you need three key elements: Digital infrastructure, marketing processes (like lead generation strategies and a marketing funnel), and compelling creative.
NAHB’s webinar, Performance-Based Marketing in an ROI-Driven World on April 26 at 2-3 p.m. ET, will discuss how to digitally transform your marketing ecosystem, establish a lead generation mindset within your marketing team, and invest in creative that will emotionally motivate your audiences to change their behavior in your favor.
Webinar participants will:
- Learn how the marketing world has shifted over the past 18 months.
- Explore the approach leading digital marketers are taking to combat this change.
- Identify how brands can begin to implement these strategies into their marketing and advertising efforts going forward.
The webinar is free to NAHB Council Members and discounted for all NAHB members.
Register today! Participants can earn one hour of continuing education credit.

Latest from NAHBNow
Sep 19, 2025
Women Represent Highest Share of Construction Industry Personnel in 20 YearsIn 2024, women represented 11.2% of the workforce, surpassing pre-recession numbers.
Sep 19, 2025
Streamlining Supply Chains Through Strategic PartnershipsA recent partnership between Century Communities Inc. and NAHB Membership Sponsor LG Electronics USA highlights how collaborations within the industry can help streamline efforts, build relationships and provide quality products for consumers.
Latest Economic News
Sep 18, 2025
Women in Construction Reach Highest Share in Two DecadesIn 2024, the number of women employed in the construction industry rose to around 1.34 million. Women now represent 11.2% of the construction workforce, the highest share in the past 20 years. This rise aligns with the growing presence of white-collar jobs in the industry.
Sep 17, 2025
The Fed Cuts and Projects More Easing to ComeAfter a monetary policy pause that began at the start of 2025, the Federal Reserve’s monetary policy committee (FOMC) voted to reduce the short-term federal funds rate by 25 basis points at the conclusion of its September meeting. This move decreased the target federal funds rate to an upper rate of 4.25%.
Sep 17, 2025
Housing Starts Remain Soft Ahead of Fed MeetingChallenging affordability conditions continue to act as headwinds for the housing industry, but the sector could see lower interest rates in the near future with the Federal Reserve expected to cut short-term interest rates this afternoon.