Podcast: The Importance of Digital Storytelling in Home Building
On the latest episode of Housing Developments, the official podcast of NAHB, CEO Jerry Howard and Chief Lobbyist Jim Tobin engage in a timely conversation on the importance, and process, of integrating customer-centric digital design into home building businesses to prepare for the future.
This week’s guest, Phil Worland, co-founder and executive vice president of Cecilian Partners, discusses his company’s involvement in the America at Home Study and the Barnaby Concept Home, and his advice on using technology to address customer pain points and adapt to the new building environment that has been developing over the past two years.
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