How to Consider Costs and Benefits for High-Performance Residential Buildings
The initial cost of a residential building is a primary calculation for builders, but what happens if that is comingled with considerations of the total cost of ownership, opportunity costs or other hidden values? These could include decreased number of doctor visits because of improved indoor air quality or fewer days of work missed from being sick.
Tradeoffs occur when designing various features; opportunity cost is the potential profit loss when one option is chosen over another alternative. What costs and profit losses might occur when you choose to not build green? Evaluating costs and benefits can be multifaceted, so choosing one method over another might depend on a buyer's priorities.
Take multifamily residential buildings, for example. Turnover and recruitment of tenants can be expensive, including money lost when units are left vacant, money spent to clean and prepare a space when someone moves out, and investment in marketing/advertising to recruit new occupants for the space. Incorporating high-performance practices and features can positively impact the occupant's experience, which could increase the chance that a renter will stay longer and reduce turnover costs.
Investing in high-performance construction strategies may come at a premium as you learn the specifics of green design, but many of the costs can be recouped. This case study — an above-code high-performance retrofit — demonstrated that savings per square foot from the following features made it less expensive to operate, off-setting initial costs:
- The tight building envelope with insulation and air sealing reduced the required size and, therefore, cost of the HVAC system due to energy efficiency improvements;
- Strategically placed operable skylights and windows and other daylighting techniques lessened the need for artificial lighting, which cut down on electricity usage and utility costs;
- The exterior insulation provided more useable rental space; and
- Building materials that help limit harmful chemicals, increase thermal comfort, reduce noise pollution and improve acoustics also enhanced the quality and comfort of the units and added significant value to the above-market rent.
Increased occupant health and comfort associated with the highlighted strategies may also include decreased allergies, lower instances of asthma and increased productivity if the resident is working from home. Builders can learn more about how to clearly communicate these benefits by exploring Home Performance Counts, a new joint initiative from NAHB and the National Association of REALTORS®.
For more information about NAHB's sustainable and green building programs, contact Sustainability and Green Building Program Manager Anna Stern. To stay current on the high-performance residential building sector, follow NAHB’s Sustainability and Green Building team on Twitter.
Latest from NAHBNow
Feb 26, 2026
2026 National Housing Center Award Recipients AnnouncedThe National Housing Center Board of Governors has announced the recipients of the 2026 National Housing Center Awards. The induction and award ceremonies will take place during the 2026 Spring Leadership Meeting at the National Housing Center in Washington, D.C.
Feb 25, 2026
House Approves NAHB-Supported Energy Codes BillThe House today approved the Homeowner Energy Freedom Act, NAHB-supported legislation that would repeal burdensome provisions from the Inflation Reduction Act, including a provision that provides states $1 billion to incentivize the adoption of the 2021 International Energy Conservation Code (IECC).
Latest Economic News
Feb 25, 2026
Housing’s Share of GDP Declined Further at the End of 2025Housing’s share of the economy was 16.0% in the fourth quarter of 2025, according to the latest estimates of GDP produced by the Bureau of Economic Analysis. This share is down from 16.1% in the third quarter and is also lower than 16.3% as registered just one year ago.
Feb 24, 2026
Young Adult Headship Rates in 2024: Cyclical Slip or New Equilibrium?Reversing the post-pandemic rebound, the headship rates among young adults (the share of the population heading their own households) declined in 2024, according to NAHB’s analysis of the American Community Survey (ACS) data.
Feb 23, 2026
A 25-Basis-Point Decline in the Mortgage Rate Prices-In 1.42 Million HouseholdsHousing affordability remains a critical challenge nationwide, and mortgage rates continue to play a central role in shaping homebuying power. Although rates have declined from the recent peak of about 7.6% in 2023 to around 6.01% as of February 19,2026, they remain elevated relative to typical levels in the 2010s.