Workforce Marketing Materials: Construction is Essential

Across multiple industries nationwide, COVID-19 inflicted economic hardship and led to skyrocketing job losses. However, the latest employment data showed some good news — a decline in the unemployment rate and job gains in several sectors as the nation began to reopen.

Residential construction is poised to help lead the economic recovery, with low interest rates and pent-up demand helping to put construction in a position to recover more quickly than some other sectors of the economy.

NAHB has created materials to help members recruit new employees and prepare the workforce of the future, all while continuing to remain safe. Download these materials, including:

• Posters with space on the bottom to write your own call to action
• Half-page ads allowing HBAs and members to add their own branding and call to action
• Customizable social media graphics
• “Home building is essential” video to share on association and local business platforms

The construction industry is critical to the economic success of local communities. Home building has positive national economic impacts and generates jobs in industries such as manufacturing and engineering. A healthy economy relies on home building, especially when that economy is in recovery.

And the health and safety of construction workers is always top priority. NAHB's detailed plan for jobsite safety during the pandemic provides protective guidance and measures that all employers and workers should follow on the job site.

Contact Greg Zick with any questions about NAHB workforce development resources.