COVID-19 has changed the way we do business. It is imperative that home builders have a strategy – including techniques, tools, process mapping and training – for completing home sales digitally.
NAHB's free webinar, Moving the Buyer’s Journey Online: A How-to Guide for Completing Your Sales Digitally, scheduled for Wednesday, July 1, 2-3 p.m. ET, will map out the steps and procedures needed to simplify the buying process in the new world of online selling. From closing the sale and writing the purchase agreement to getting through the selections process, a panel of industry experts will discuss interactive tools, personalized engagement, and training your team should implement to ensure a seamless customer experience.
Experts Kimberly Mackey, Founder, and Sales & Marketing Management Consultant of New Homes Solutions Consulting; Greg Bray, President, Blue Tangerine; Lisette Minnick, VP of Sales & Marketing for Mattamy Homes, Tampa Division will help industry professionals:
- Learn what technology is working and the support and training needed to implement a digital sales process.
- Discover how to map procedures to ensure a great customer experience.
- Understand the impact of digital efforts from the buyer's perspective.
- Explore best practices for creating a virtual selections process.
NAHB designation holders can earn one hour of continuing education credits for the following designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP and MIRM.