Home Buyers Bearish on Affordability

Economics
Published

While home buyers report slightly more optimistic expectations for future housing availability in the first quarter of 2020, there is no commensurate improvement in their outlook for affordability. In fact, 78% say they can afford fewer than half the homes available in their markets, the same share as a year earlier. This in turn means that only 23% of buyers can afford half or more of the homes for sale in their markets, essentially unchanged from a year earlier (22%).

At least 75% of buyers in each of the four generations can afford fewer than half the homes for sale where they live. Geographically, 74% to 80% of buyers in every region of the country say they can afford under half of the homes available in their areas.

The timing of the data collection for this report is highly consequential. The online survey was in the field from March 17 through March 28, during the early stage of the COVID-19 crisis in the United States. About 12 million people filed for unemployment benefits in the two weeks immediately after data collection closed. For this reason, we assess that responses in this quarter’s report mostly reflect people's views prior to the full impact of stay-at-home orders and social distancing restrictions imposed by local and state governments.

Rose Quint, NAHB’s assistant vice president for Survey Research, provides more details in this Eye on Housing blog post.

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

Latest from NAHBNow

Economics

Aug 11, 2025

America’s Housing Supply Crisis: Is the Suburban Frontier Closing?

A recent working paper titled “America’s Housing Supply Problem: the Closing of the Suburban Frontier?” dives into why the supply of new housing has shifted lower, especially in the sunbelt regions like Dallas, Atlanta and Phoenix.

Material Costs

Aug 08, 2025

Canadian Lumber Duties Hit 35% — And May Go Higher Soon

The U.S. Commerce Department announced today that it is more than doubling its countervailing duties on Canadian lumber imports from 6.74% to 14.63%.

View all

Latest Economic News

Economics

Aug 11, 2025

Market Share for Modular and Other Non-Site Built Housing in 2024

The total market share of non-site built single-family homes (modular and panelized) was just 3% of single-family homes in 2024, according to completion data from the Census Bureau Survey of Construction data and NAHB analysis.

Economics

Aug 08, 2025

Foundation Types in 2024: Slabs Continue to Rise, Crawl Spaces Decline

In 2024, 73% of new single-family homes started were built on slab foundations, according to NAHB analysis of the U.S. Census Bureau’s Survey of Construction (SOC).

Economics

Aug 08, 2025

Weaker Demand for Residential Mortgages in Second Quarter

In the second quarter of 2025, overall demand for residential mortgages was weaker, while lending standards for most types of residential mortgages were essentially unchanged, according to the recent release of the Senior Loan Officer Opinion Survey (SLOOS).