Home Buyers Bearish on Affordability
While home buyers report slightly more optimistic expectations for future housing availability in the first quarter of 2020, there is no commensurate improvement in their outlook for affordability. In fact, 78% say they can afford fewer than half the homes available in their markets, the same share as a year earlier. This in turn means that only 23% of buyers can afford half or more of the homes for sale in their markets, essentially unchanged from a year earlier (22%).
At least 75% of buyers in each of the four generations can afford fewer than half the homes for sale where they live. Geographically, 74% to 80% of buyers in every region of the country say they can afford under half of the homes available in their areas.
The timing of the data collection for this report is highly consequential. The online survey was in the field from March 17 through March 28, during the early stage of the COVID-19 crisis in the United States. About 12 million people filed for unemployment benefits in the two weeks immediately after data collection closed. For this reason, we assess that responses in this quarter’s report mostly reflect people's views prior to the full impact of stay-at-home orders and social distancing restrictions imposed by local and state governments.
Rose Quint, NAHB’s assistant vice president for Survey Research, provides more details in this Eye on Housing blog post.
Latest from NAHBNow
Jan 20, 2026
Plan Early for Summer Internship Season with NAHB ResourcesThe most effective internship programs don’t come together at the last minute. To help, NAHB offers the Internship Program Development Guide and Appendices to the Internship Program Development Guide.
Jan 20, 2026
Smart Sourcing, Smarter Basis: How AI Is Changing Land AcquisitionFor decades, the process of screening off-market sites has remained painfully slow. But a shift is happening as top-tier land teams are moving away from manual data aggregation and toward AI-driven workflows to eliminate non-viable sites in minutes.
Latest Economic News
Jan 20, 2026
New Single-Family Home Size Trends: Third Quarter 2025New single-family home size has been generally falling since 2015 as a response to declining affordability conditions. An exception occurred when new home size increased in 2021 as interest rates reached historic lows. However, as interest rates increased in 2022 and 2023, and housing affordability worsened, the demand for home size has trended lower.
Jan 20, 2026
Third Quarter 2025 Multifamily Construction DataAccording to NAHB analysis of quarterly Census data, the count of multifamily, for-rent housing starts increased during the third quarter of 2025. For the quarter, 119,000 multifamily residences started construction. Of this total, 114,000 were built-for-rent.
Jan 19, 2026
Soft Conditions for Single-Family Built-for-RentSingle-family built-for-rent construction fell back in the third quarter of 2025, as a higher cost of financing and increased multifamily supply crowded out development.