Home Buyers Bearish on Affordability

Economics
Published

While home buyers report slightly more optimistic expectations for future housing availability in the first quarter of 2020, there is no commensurate improvement in their outlook for affordability. In fact, 78% say they can afford fewer than half the homes available in their markets, the same share as a year earlier. This in turn means that only 23% of buyers can afford half or more of the homes for sale in their markets, essentially unchanged from a year earlier (22%).

At least 75% of buyers in each of the four generations can afford fewer than half the homes for sale where they live. Geographically, 74% to 80% of buyers in every region of the country say they can afford under half of the homes available in their areas.

The timing of the data collection for this report is highly consequential. The online survey was in the field from March 17 through March 28, during the early stage of the COVID-19 crisis in the United States. About 12 million people filed for unemployment benefits in the two weeks immediately after data collection closed. For this reason, we assess that responses in this quarter’s report mostly reflect people's views prior to the full impact of stay-at-home orders and social distancing restrictions imposed by local and state governments.

Rose Quint, NAHB’s assistant vice president for Survey Research, provides more details in this Eye on Housing blog post.

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe

Latest from NAHBNow

Advocacy

Mar 04, 2026

NAHB's Monthly Update Highlights Advocacy Priorities

The talking points this month feature news related to President Trump’s tariffs and NAHB’s 2026 economic outlook.

Labor

Mar 03, 2026

National Labor Relations Board Restores 2020 Joint Employer Standard

Late last week, the National Labor Relations Board (NLRB) issued a final revision of regulations governing the standard for determining joint employer status under the National Labor Relations Act (NLRA).

View all

Latest Economic News

Economics

Mar 03, 2026

Multifamily Absorption Rate Remains Below 50%

The percentage of new apartment units that were absorbed within three months after completion was unchanged for new units completed in the second quarter, according to the Census Bureau’s latest release of the Survey of Market Absorption of New Multifamily Units (SOMA).

Economics

Mar 02, 2026

Private Residential Construction Spending Edges Higher in December

Private residential construction spending was up 1.5% for the last month of 2025. This modest gain was driven primarily by increased spending on home improvements and single-family construction. Despite this increase, total spending remained 1.3% lower than a year ago, reflecting the continued impact of housing affordability challenges facing the sector.

Economics

Mar 02, 2026

2024 Home Improvement Loan Applications: A State- and County-Level Analysis

Residential improvement activity remained solid in 2024, though growth has moderated from the surge seen in 2022.