Home Buyers Bearish on Affordability
While home buyers report slightly more optimistic expectations for future housing availability in the first quarter of 2020, there is no commensurate improvement in their outlook for affordability. In fact, 78% say they can afford fewer than half the homes available in their markets, the same share as a year earlier. This in turn means that only 23% of buyers can afford half or more of the homes for sale in their markets, essentially unchanged from a year earlier (22%).
At least 75% of buyers in each of the four generations can afford fewer than half the homes for sale where they live. Geographically, 74% to 80% of buyers in every region of the country say they can afford under half of the homes available in their areas.
The timing of the data collection for this report is highly consequential. The online survey was in the field from March 17 through March 28, during the early stage of the COVID-19 crisis in the United States. About 12 million people filed for unemployment benefits in the two weeks immediately after data collection closed. For this reason, we assess that responses in this quarter’s report mostly reflect people's views prior to the full impact of stay-at-home orders and social distancing restrictions imposed by local and state governments.
Rose Quint, NAHB’s assistant vice president for Survey Research, provides more details in this Eye on Housing blog post.
Latest from NAHBNow
Feb 11, 2026
NAHB Cites Policy Priorities to Bipartisan Working GroupNAHB Chief Lobbyist Lake Coulson on Feb. 10 addressed members of the Congressional Bipartisan Policy Working Group and urged the nearly dozen Democratic and Republican members of Congress to assist home builders in three key areas – comprehensive housing legislation, building codes and workforce development.
Feb 10, 2026
NAHB Blitzes Capitol Hill in Support of Energy Choice ActIn an unprecedented move to advance legislation vital to NAHB members and the housing community, every member of the NAHB Government Affairs team fanned out across Capitol Hill today urging House lawmakers to bring the Energy Choice Act quickly to a vote on the House floor.
Latest Economic News
Feb 11, 2026
Job Growth Starts Year on Strong Note: However, 2025 Revisions Offer CautionThe U.S. labor market began 2026 at a surprisingly strong pace, while newly released benchmark revisions show that job growth in 2025 was considerably weaker than previously reported.
Feb 10, 2026
Credit Card Balances Rise in Q4 2025Overall consumer credit continued to expand in the fourth quarter of 2025, with growth in both nonrevolving and revolving credit. Nonrevolving credit, primarily student and auto loans, accounts for 74% of total outstanding consumer credit, while revolving credit, largely credit card balances, makes up the remaining 26%.
Feb 10, 2026
Weaker Demand, Unchanged Lending Conditions for Residential Mortgages in Fourth QuarterLending standards for most types of residential mortgages were essentially unchanged but overall demand was weaker in the fourth quarter of 2025, according to the recent release of the Senior Loan Officer Opinion Survey (SLOOS).