Home Buyers Bearish on Affordability
While home buyers report slightly more optimistic expectations for future housing availability in the first quarter of 2020, there is no commensurate improvement in their outlook for affordability. In fact, 78% say they can afford fewer than half the homes available in their markets, the same share as a year earlier. This in turn means that only 23% of buyers can afford half or more of the homes for sale in their markets, essentially unchanged from a year earlier (22%).
At least 75% of buyers in each of the four generations can afford fewer than half the homes for sale where they live. Geographically, 74% to 80% of buyers in every region of the country say they can afford under half of the homes available in their areas.
The timing of the data collection for this report is highly consequential. The online survey was in the field from March 17 through March 28, during the early stage of the COVID-19 crisis in the United States. About 12 million people filed for unemployment benefits in the two weeks immediately after data collection closed. For this reason, we assess that responses in this quarter’s report mostly reflect people's views prior to the full impact of stay-at-home orders and social distancing restrictions imposed by local and state governments.
Rose Quint, NAHB’s assistant vice president for Survey Research, provides more details in this Eye on Housing blog post.
Latest from NAHBNow
Nov 28, 2025
Keep Workers Safe and Warm on Winter JobsitesWith Fall set in across the country and winter rapidly approaching, it is important to know the dangers of cold stress and the best ways to stay safe and warm on your jobsites.
Nov 26, 2025
The No. 1 Factor Driving Home ValuesSquare footage, curb appeal and bedroom count only tell part of the story when it comes to the value of a single-family home. Arguably, the biggest factor is where the home is located.
Latest Economic News
Nov 26, 2025
Property Taxes by State – 2024Nationally, across the 87 million owner-occupied homes in the U.S., the average amount of annual real estate taxes paid in 2024 was $4,271, according to NAHB analysis of the 2024 American Community Survey.
Nov 25, 2025
Share of New Homes with Decks Edges LowerThe share of new homes with decks edged down from 17.6% in 2023 to a new all-time low of 17.4% in 2024, according to NAHB tabulation of data from the HUD/Census Bureau Survey of Construction (SOC).
Nov 25, 2025
Building Material Prices Continued to Rise in SeptemberAggregate residential building material prices rose at their fastest pace since January 2023 in the latest Producer Price Index release from the Bureau of Labor Statistics. Input energy prices increased for the first time in over a year, while service price growth remained lower than goods.