Though the year closed out with a solid gain in single-family starts, challenges remain. NAHB Chairman Chuck Fowke in a recent press release said “Our latest builder sentiment survey suggests somewhat softer numbers ahead due to rising building costs and an uncertain regulatory climate.”

Perceptions of green building practices vary widely. In this on-demand module, builders and remodelers will learn how to define markets, determine product readiness and approach, and communicate their own story to current and prospective clients to achieve success.