We Build North Alabama

HBA: Huntsville Madison County Builders Association

Category: Revenue

Location: Huntsville, AL

Size: Local Association: 601+ members

Year: 2022

We Build North Alabama.com is the Huntsville Madison County Builders Association’s interactive consumer-facing website and is the largest new construction resource in Alabama. The site focuses on year-round promotion of the association’s members, who can seamlessly market their products and services to tens of thousands of consumers.

Companies can become featured profiles for a minimal fee, allowing them to display photos and videos, social media, and product galleries with company information. The website has generated over $150,000 in new revenue for the HBA and over 90% of premier profile companies renew their contract after the first year.

Since the site's inception, consumers and HBA members have praised its function as a vital resource for finding qualified and licensed contractors. By providing a collection of homebuilding professionals and service providers in one convenient location, consumers can search for the contractor right for their project, confident that their selection is licensed and insured. The HBA has also received inquiries from other HBAs about replicating the service. As WeBuildNorthAlabama.com continues to evolve through site features, functionality, and overall aesthetics, this project will remain the premier home construction resource for the North Alabama region.