Parade Partners

HBA: BA of the Blue Ridge Mountains

Category: HBA Operations

Location: Asheville, N.C.

Size: Local Association: 601+ members

Year: 2022

The Parade Partners program from the Builders Association of the Blue Ridge Mountains (BABRM) offers associate members the opportunity to market their products and services to builders participating in the Western North Carolina (WNC) Parade of Homes. Parade Partners receive special benefits such as inclusion in promotions, online listing, logo inclusion, social media exposure, and more. Builders can take advantage of discounts and special offers from Parade Partners to save money on their Parade of Homes.

The Parade Partners program resulted from collaborating with the BABRM and its associate members. The HBA created a platform for associate members to showcase their products and services to builders participating in the Parade of Homes and the thousands of consumers who attend the event. The program was designed to provide a win-win opportunity for Parade Partners and builders. Parade Partners were able to leverage BABRM’s builder membership to gain visibility for their companies, products, and services. In return, builders took advantage of the discounts and special offers provided by Parade Partners to save money on their Parade of Homes builds.