Master in Residential Marketing (MIRM)

Designations are not going away. NAHB Education designations will continue to be supported but will be closed to new applicants starting Dec. 31, 2022,except for CAPS and HCCP; these two are not affected by this change and remain open to new applicants. But education courses and content offerings associated with designations are still growing and changing with the industry. HBAs and instructor licensees, as well as NAHB, continue to offer education programming. If an applicant hasn’t finished earning their designation by Dec. 31, 2022, they will be allotted time to complete the requirements and cases will be handled on an individual basis.

The Master in Residential Marketing (MIRM) represents the pinnacle of new home sales education because it represents years of industry experience, serious coursework requirements and a one-of-a-kind requirement for a successful case study to complete the designation.

That means that there are not a lot of MIRM designees in the market, but those who are, are the leaders in their field.

The MIRM designation is the fourth from the Institute of Residential Marketing. MIRMs who have held the designation for at least 10 years may also be eligible for MIRM Emeritus status, recognition of their knowledge, wisdom and long experience. If you know someone who may be eligible, please download the MIRM Emeritus application.

The courses required for the MIRM Designation, Principles of Residential Marketing: Research & Analysis and Principles of Residential Marketing: Strategy & Implementation (Classroom and Online), are not available. The technology to support these courses has not been available for a few years and the course demand did not warrant updating the technology. Please note If you have completed the coursework, you still have until Oct. 3, 2022, to complete the case study and graduation application.

Master in Residential Marketing (MIRM)
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Contact: Professional Designations Helpline
designations@nahb.org
(800) 368-5242 ext. 8154

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Graduate, Maintain, Promote

Resources to help you graduate, maintain and promote your MIRM designation.

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MIRM Courses

Articles, checklists, case studies and ideas for and about the MIRM program.