Website Best Practices for Maximum Lead Generation


Elevate your digital presence and drive more new home sales. Designed specifically for the home building industry, this overview course will guide you through the essentials of creating a website optimized for lead capture. Learn how to make key technology selections, build trust, and develop compelling calls to action that engage and convert potential home buyers. The course also touches on effective strategies for driving targeted traffic to your site, including SEO, paid search and social media. Whether you’re looking to fine-tune your existing website or embarking on a new digital journey, this course offers valuable insights to help you maximize lead generation and turn prospect into home buyers.

Course Objectives:

  • Comprehend the importance of elevating digital presence for the home building industry and its impact on new home sales.
  • Identify the key components of a website optimized for lead capture in the context of the home building industry.
  • Make informed technology selections to support effective lead generation through a website.
  • Explore effective methods for driving targeted traffic to a website, including SEO, paid search, geofencing, and social media activities.
  • Recognize the value of utilizing third-party listing websites as part of a comprehensive digital strategy for home sales.

Who Should Take This Course?

Business owners, project managers, superintendents, sales managers, remodelers, anyone involved in the pre-construction and construction process including small volume builders, remodelers and custom and semi-custom home builders.

NAHB Designations

NAHB Education is granting current candidates who started the program prior to Dec. 31 2022, time to complete the requirements to earn your designation. Cases will be handled on an individual basis. Please email to set up a review of your designation status.

This course provides three hours of continuing education credits for these NAHB designations: CAPS, CGA, CGB, CGP, CGR, GMB, GMR, Master CGP, Master CSP.

Take This Course

Go to the Education Calendar page and enter Maximum Lead Generation in the search box.