Marketing and Communicating with the Aging in Place Client (CAPS I)

Contact: NAHB Learning Helpline
(800) 368-5242 ext. 8154

Millions of Americans are living longer, more active lives and re-examining their assumptions on what growing older looks like. Many are choosing to remain in the home they love.

All ages can benefit from more usable and accessible home features, whether they're in a multi-generational setting, accommodating visitors, recovering from a temporary illness or injury, or providing caregiving.

Most homeowners will need to revitalize their home environment to achieve these goals. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically. 

This course equips participants with the knowledge and tools to effectively market and sell services to the aging-in-place (AIP) market.

By completing this course, participants will be able to:

  • Describe what aging in place is, why it is important, and what challenges come with it
  • Describe three segments within the AIP market that present business opportunities for building professionals
  • Identify access points and marketing opportunities within targeted AIP market segments
  • Identify common challenges of functioning in a real-world environment for the AIP population
  • Identify legal and contractual considerations for building professionals providing livable home and AIP design solutions for residential clients
  • Explain how allied professionals can collaborate effectively to serve a targeted AIP market 

Who Should Take This Course?

This course will benefit builders, remodelers and allied professionals that serve the aging in place market, including occupational therapists, physical therapists, real estate professionals, and trade contractors, as well as academics.

This course education level is considered Introductory.

NAHB Designations and Continuing Education Credits

This course is required for the NAHB Certified Aging in Place Specialist (CAPS) designation. This course can be an elective for the Master CSP and CGA designations.

This course provides six hours of continuing education credits for these NAHB designations: CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, and MIRM.

Additional Credit Information

AOTA logo

NAHB is an Approved Provider with the American Occupational Therapy Association, Inc. The assignment of AOTA CEUs does not imply endorsement of specific course content, products or clinical procedures by AOTA. Education distributors who would like to offer CEUs to their students for approved courses must inform NAHB at the same time the course(s) is scheduled.

As of Jan. 6, 2021, the virtual format of this course provides 0.6 continuing education credits for AOTA.

Take this Course

Go to the Education Calendar page and enter Marketing and Communicating with the Aging in Place Client (CAPS I) in the search box.

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For Additional Questions and Customer Assistance

Please contact us at or call (800) 368-5242 ext. 8154 during the hours of 9:00 a.m. – 5:00 p.m. Monday – Friday.

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