How to Craft a Winning Digital Marketing Strategy


A strong marketing foundation is the basis of a successful marketing program, much like a well-built foundation ensures a home stands the test of time. Designed for home builders, this course focuses on building a strong marketing foundation -- your website branding and content -- and how to use marketing strategy and tactics to engage potential home buyers and turn them into leads. Learn how public relations, social media, video, design, email marketing, photography and graphic design capture and engage today’s consumers. Additional advice on crafting an effective marketing budget is also covered.

Course Objectives:

  • Understand the critical role of a strong marketing foundation in the success of a marketing program as it relates to and parallels the importance of a well-built home foundation.
  • Identify the core components of a marketing foundation in the context of home building, including website development, branding, and content creation.
  • Explore effective marketing strategies and tactics to engage potential home buyers and convert them into leads.
  • Gain expertise in various marketing tools and techniques, such as public relations, social media, video production, design, email marketing, photography, and graphic design, and understand how they can be used to capture and engage today’s consumers.
  • Identify and foster the principles and best practices for crafting an effective marketing budget that aligns with the specific needs and goals of a home building marketing campaign.
  • Analyze real-world case studies and examples that demonstrate successful marketing efforts in the home building industry, gaining insights into practical applications of the concepts covered in the course.

Who Should Take This Course?

Business owners, project managers, superintendents, sales managers, remodelers, anyone involved in the pre-construction and construction process including small volume builders, remodelers and custom and semi-custom home builders.

NAHB Designations

NAHB Education is granting current candidates who started the program prior to Dec. 31, 2022, time to complete the requirements to earn your designation. Cases will be handled on an individual basis. Please email to set up a review of your designation status.

This course provides three hours of continuing education credits for these NAHB designations: CAPS, CGA, CGB, CGP, CGR, GMB, GMR, Master CHP, Master CSP

Take This Course

Go to the Education Calendar page and enter Winning Digital Marketing Strategy in the search box.