Using Social Media to Boost Your Remodeling Business


If you’re a business owner, it’s no secret that having a social media presence is a must these days. For remodelers, sharing high-quality before-and-after photos or posting video room tours of completed projects can be an easy, inexpensive way to attract potential clients.

However, if you are a novice to social media or can’t afford to hire someone to manage your company’s Facebook, Instagram, LinkedIn or X (formerly Twitter) accounts, adding this task to an already full list of daily to-dos might seem daunting.

As part of NAHB’s National Home Remodeling Month (sponsored by Westlake Royal Building Products), NAHB Remodelers is hosting a live Shop Talk discussion, “Using Social Media to Boost Your Remodeling Business,” on Thursday, May 23 at 4 p.m. ET to help members better understand these platforms and their value.

During this live, hour-long discussion, moderator Vince Butler, CAPS, GMB, GMR, and NAHB Remodeler member Leo Lantz, president of Leo Lantz Construction, will field questions about all things social media and how to best utilize these platforms to promote your remodeling business and expand its reach in the digital space.

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Visit NAHB’s National Home Remodeling Month toolkit to learn more and access helpful resources aimed at promoting the remodeling industry.

NAHB council members can also access social media tips and other helpful business information through NAHB Council Concepts.

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