Buyers Split on Exterior Design Preferences


When presented with four choices for exterior design, respondents for NAHB’s latest What Home Buyers Really Want edition did not choose a clear winner.

Traditional was the most popular of the design choices, but was only preferred by 32% of home buyers. Contemporary (e.g., clean lines, sloped roofs and expansive windows) was preferred by 24%, while Transitional (e.g., contemporary design with traditional cues) and Modern (e.g., bold and boxy with flat roofs) were the third and fourth preferences at 16% and 14%, respectively.

Traditional was the top preference for all geographical regions except the Pacific, where Contemporary homes were the top choice at 29%.

Rose Quint, NAHB assistant vice president for survey research, provides more in this Eye on Housing post.

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