June is National Homeownership Month, an opportunity to remind consumers about the evolving role of the home and its importance in our lives. NAHB has developed materials and a guide to observing National Homeownership Month to help you highlight positive messages about the home building industry and provide consumers with information on the benefits of homeownership.

Social Media Sample Posts and Videos

Consider adding content to your Facebook page, LinkedIn profile, or Twitter feed to appeal to today’s media-savvy consumers or the younger generation who will be tomorrow’s home buyers.

You can share the following posts on your social media channels:

• [INSERT HBA NAME] and the home building industry celebrates National Homeownership Month each June. Visit our website to discover the benefits of owning a home in our community #HomeownershipMonth
• Homeownership can help build equity and pave the way for financial stability. No matter the conditions in the broader market, the best time to buy a home is always right now. Learn more about the beautiful new homes in our community [INSERT HBA/COMPANY WEBSITE LINK] #HomeownershipMonth
• Homeownership is more than a financial investment – owning a home means owning your future and a place to raise your family. Learn more about the new homes in our community. [INSERT HBA WEBSITE LINK] #HomeownershipMonth

For additional content, download these sample social media posts and images from NAHB to promote homeownership in your community. Not sure how to promote the month on social media? Access NAHB’s guide to using social media for information and ideas.

Social Media Videos

Add these 30-second videos to your social media accounts to promote the value of homeownership. NAHB can customize these videos with your HBA website and logo free of charge, contact Anna Briseno.

Media Materials and Talking Points

National Homeownership Month is a great time to pitch a specific story to local media who are always looking for a timely news hook. NAHB has a press release template and talking points available to help HBAs take advantage of the media opportunities available and bring recognition to the benefits of homeownership and the housing industry in your community.

NAHB’s best practices for handling media and public relations provides a quick refresher on how to conduct successful media interviews and educate the public about the real issues facing housing today.

Reports and Studies

You can use these Eye on Housing blog posts and reports to help communicate the importance of homeownership and market developments/trends to your local media and home buyers.

• Top Compromises Buyers Will Make to Reach Homeownership: Insights from a recent NAHB study of home buyer preferences.
• Homeownership Rate Dips to Five-Year Low: An NAHB analysis of the homeownership rate based on the U.S. Census Bureau’s Housing Vacancy Survey first quarter of 2025 results.
• Examining Differences between Home owner and Renter Wealth: An article about the difference between home owner and renter household balance sheets across assets, debt, and net worth.
• Homeownership is Key to Household Wealth: An analysis of data from the Survey of Consumer Finances examining household balance sheets, especially their primary residence, across age and education categories.
• Minority Homeownership by Congressional District: An analysis of the U.S. Census Bureau data.
• Homeownership Rates of Family Households: A closer look at American Community Survey data by family household types.

Consumer Articles, Web Content and Ads

HBA staff can use content from the consumer articles library in their local newspapers, parade or home show magazines, newsletters and websites to provide timely consumer information to their communities. You can use the content as-is or customize it for your local area. HBA staff can also link to consumer content to promote the benefits of homeownership in your community.

In addition, eye-catching print ads to promote homeownership are available in full-page, half and quarter sizes. Ads can be customized with your HBA information free of charge. Send your HBA logo in a vector format (.eps or .ai) and website address to Anna Briseno.