Qualified Lead Generation and Referrals

Contact: NAHB Learning Helpline
(800) 368-5242 ext. 8154

This course will provide you with the information you need to develop the best-qualified lead-generation campaign to ensure that you and your sales associates will always be able to create business development activities.

You will learn effective communication, prospecting and evaluation skills to enhance your ability to obtain the finest and most qualified leads to sustain your growth in any market.

As a graduate of this course, participants will be able to:

  • Develop the ability to prepare to acquire qualified leads and referrals
  • Analyze the ability to engage to acquire qualified leads and referrals
  • Develop communication skills to attract, acquire and earn on-going qualified leads and referrals
  • Illustrate how to create a database, monitor it and refresh it
  • Demonstrate how to use effective marketing skills to convert prospects into buyers
  • Create more qualified leads and sales through effective customer service

Who Should Take This Course?

Every member and non-member employee interested in business development through creating qualified leads and referrals to build an engaging sales pipeline.

NAHB Designations and Continuing Education Credits

NAHB is granting current candidates who started the program prior to Dec. 31, 2022, time to complete the requirements to earn your designation. Cases will be handled on an individual basis. Please email learning@nahb.org to set up a review of your designation status.

This course provides three hours of continuing education credits for these NAHB designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, and MIRM.