Steam Showers Pay Off in Bathrooms of Any Size

Sponsored Content

The primary bathroom is one of the most important rooms for today’s prospective home buyer. And many consumers are increasingly seeking out new designs and products that enable wellness features to be integrated within the space.

From custom tile work to freestanding tubs, Dallas-metro custom homebuilder Tony Prutch, owner of Homes by J. Anthony, specializes in all aspects of building state-of-the-art bathrooms. In 2020, Prutch added MrSteam steam showers to his award-winning model home.

“Most of our clients are familiar with steam rooms at their gyms,” Prutch said. "That’s why many of them love the idea of having [similar features] at home, too. The enhancement options, like MrSteam’s aromatherapy system and towel warmers, really complete that spa-like wellness atmosphere."

Prutch adds that having a steam shower to demo in his model home has been instrumental for sales, showing buyers firsthand its ease of use and discreet design. While his team hasn’t experienced any challenges during installation, Prutch recommends reading the instructions carefully and consulting the MrSteam installation guidelines online for any questions.

Although Prutch primarily focuses on large, custom homes, a great benefit of steam showers is that they can add luxury and wellness to showers of any size.

Interested in adding residential steam showers into your home building portfolio? Here are three tips Prutch follows to incorporate steam showers into his business.

  1. Demonstrate complementary therapies. The MrSteam family of products includes wellness upgrades to the steam shower. For example, the AromaSteam System has an injector pump that electronically atomizes botanical fragrances and infuses them into the steam before it enters the enclosure for the most complete and consistent infusion of delightful essences. With towel warmers, audio systems and color-changing lights, MrSteam offers a range of high-tech, comfort-boosting enhancements to make a complete spa package.
  2. Select the right-sized generator for the space to achieve maximum efficiency. For any steam shower, it’s important that the generator chosen will be able to effectively fill the space with the perfect amount of steam. MrSteam’s formula for the volume of a steam shower is V=LxWxH, which helps you select the ideally sized steam generator that can fill the volume of the space. Get a size match for your next project with the Virtual Spa.
  3. Consider materials for form and function. Prutch says his customers are mostly interested in marble and porcelain for the shower, and it’s important for builders to be able to counsel their buyers. You always need a non-porous material such as tile and marble for the shower walls rather than porous ones such as slate and mesh-backed mosaics.

Prospective home buyers love the possibility of having an modern, spa-inspired bathroom. With a steam shower, you can offer that critical “wow factor” — and added resale value — for your clients.

Visit to find a dealer near you.

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe