Quick Tips on Getting the Most Out of PWB Week

PWB Week
Contact: Claudia Richards
crichards@nahb.org
(202) 266-8211

  1. RAISE awareness about women in the residential construction industry by celebrating and spotlighting their work and achievements. Below are tools and resources you can use to help with your efforts.
    • Use PWB Week marketing and advertising materials to quickly bring attention that Sept. 13-17 has been set aside especially to celebrate women in the industry at all levels.
    • Garner local interest by using these media resources to pitch PWB Week to your local media.
    • Read and share news articles that promote, enhance and elevate women in the industry.
    • Choose a woman or women to honor at an industry event.
    • Amplify your PWB Week activities on social media and use the hashtags #PWBProud and #PWBWeek. This will help make related content discoverable on social platform searches and reach more people.
    • Consider changing your HBA’s profile photo during PWB Week to the PWB Week logo.
  2. EDUCATE your members about the need to add more women in the residential construction industry and support women who are already in the field.
    • Listen to these educational webinars that focus on female leaders in the home building industry and the strategies they have used to become successful at their trade.
    • Share NAHBNow blog posts related to women on your social media channels. In the search field of the platform, type “women” or “pwb” to get access to content.
    • Create a housing forum to specifically examine and discuss the state of women in housing. Invite members of your HBA and members of your residential construction community and the media.
    • Familiarize yourself with industry stats on women in construction.
    • Learn about the House That SHE Built, a 3200-square foot custom-built home in Saratoga Springs, Utah, designed and constructed by an all-female skilled labor team from across the country — including members of the Utah HBA’s PWB Council.
  3. LEAD a discussion and promote the industry by working with schools, community colleges, four-year colleges and universities to engage in conversation, develop curriculum, sponsor programs for students about careers in the residential construction industry, and the importance and need for more women to get involved.
    • Plan a virtual day with the Girl Scouts and teach them building skills like painting, plastering or tile grouting.
    • Work with NAHB Student Chapters who have developed resources for teachers to use in their distance learning efforts for construction, construction management, shop, technology, and physical science classes.
    • Invite NAHB Student Chapter members or local high school students who are interested in construction or home building and have them shadow a builder for a day. Take plenty of photos and share them on your social media platforms and include the hashtags, #PWBProud and #PWBWeek.
    • The HBA of Greater Des Moines developed an Activity Book to promote the skilled trades to elementary school kids and educators. Consider coordinating with an elementary school or local library to read it to young children.
    • Review NAHB’s workforce development education training’s models and samples for a roadmap on how to teach to students to build a tiny house.
  4. CONNECT with Professional Women in Building at the national or local HBA levels. PWB offers a strong base of support for home building and women in the residential construction industry.
    • Start a PWB Council at your Home Builders Association. PWB includes a network of thousands of members who represent every niche of the industry. PWB helps members acquire and develop invaluable leadership and business management skills that boost career success. The council also offers various national virtual networking opportunities, recognition programs, scholarships and awards.
    • Network with NAHB Professional Women in Building members through Facebook and LinkedIn.
  5. Pro Tip: Register for the following PWB Week special events.
    • Tuesday, Sept. 14 at 2 p.m. ET
      Breaking Down Barriers: Conversations on Leadership and Inclusivity in Construction
      Hear leadership stories from three professional women in building that will inspire and motivate through anecdotes, techniques and strategies designed to support a growing industry that’s inclusive and open-minded.
    • Thursday, Sept. 16 at 2 p.m. ET
      Shop Talk: Success in the Trades and Overcoming Industry Stereotypes
      You are invited to attend a free Shop Talk for an informal, peer-to-peer discussion about overcoming gender stereotypes and debunking myths about women in the home building industry.
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