Utz Baldwin More about Utz Baldwin Utz is a serial entrepreneur and executive who has spent his entire career contributing to the advancement of the connected home industry. As the founder and CEO of AD systems, his firm was ranked among the top 100 systems integration companies in the U.S., designing and installing thousands of sophisticated control systems to automate homes. Over the last decade, he served as Chairman and CEO of CEDIA, the global trade organization which has represented the connected home industry since its earliest beginnings nearly 30 years ago. In his most recent venture Plum, Utz assembled an all-star team to lead in the evolution of connected home technologies, delivering the first distributed system in the consumer space through his award winning Light Dimmer, the Plum Lightpad. Utz has addressed many organizations regarding the connected home industry including the National Association of Home Builders, American Institute of Architects, National Conference of State Legislators and countless others. He served as Chairman of Integrated Systems Europe, the largest and fastest growing exhibition and trade show in EMEA focused on consumer and commercial integration and automation technologies. As a global thought leader in this rapidly evolving space, Utz has gained the reputation as a foremost expert in consumer electronics, IoT, and connected home technologies. He is passionate about educating building professionals, entrepreneurs, startup founders, and product companies on the importance of companies embedding a relentless pursuit to create exceptional user experience into their culture, and believes “how you do anything, is perceived by consumers as how you do everything”. Utz spend his free time with his wife and five children at home in Austin Tx