Scott Stroud More about Scott Stroud Scott Stroud is a founding partner and Chief Marketing Officer for Cash Flow Engineering, LLC, a company devoted to helping business owners create processes to simplify business management and optimize cash flow. A former VP of Marketing and Sales for a national housing producer, Scott’s major focus today is in the use of technology and automation to better attract, capture and convert more sales. Scott is the co-author of three books, including Managing Your Business with 7 Key Numbers (, with Jeff Prager and Complete Guide to Marketing and Selling New Homes, with Jerry Rouleau. Born and raised outside of Louisville, Scott lives and works from his home on the shores of Lake Cumberland in Somerset KY.