Michelle Kershner More about Michelle Kershner Michelle has over fifteen years of experience in marketing and integrated communications to strengthen the reputation of brands. As the Marketing and Communications Manager for Visit Frederick, Michelle developed content and marketing strategies to attract visitors, with a focus on appealing to the 50+ traveler. In her role, she managed communications, digital strategy, product promotion, marketing programs, and public relations for the destination. Her experience also includes both corporate and non-profit environments, including Marriott International, McDaniel College, and The City of Frederick.