Joe Atalla More about Joe Atalla An award-winning residential builder/designer and land developer, Joe Atalla, has poured his time and talent into Berkeley Building Co. and Idaho’s Treasure Valley community for the greater part of ten years. A graduate of the University of California, Berkeley with a degree in Architecture and former project manager with a major architecture firm in the San Francisco Bay area, Joe now utilizes his strengths and experience to build homes and new home communities that embody his belief in “more thought per square foot.” His building company has consistently ranked within the top ten largest home builders in their marketplace, and through home building they have been able to give back in some significant ways, including their work with the St. Jude Children’s Research Hospital Dream Home Campaign, where they have facilitated raising millions of dollars for this worthwhile charity.