David Betcher More about David Betcher Dave has been in the homebuilding industry for 19 years and has been an executive with Lasso since its inception. He has presented the benefits and best practices of technology in marketing, sales and customer service to builders and developers around the globe. Dave has trained well over 2000 builder representatives, both onsite and online, on the power of CRM, including lead management, sales process, and email marketing that works. His deep understanding of the residential housing industry provides a unique value perspective for both sales professionals, marketers and management.