Bob Whitten More about Bob Whitten Bob is one of the home building industry’s most respected financial & business management consultants. SMA Consulting is one of the nation’s oldest and largest management consulting companies exclusively serving the home building industry. From their corporate offices in Orlando, FL, SMA serves a client list that, in 2016, built 6,500+ homes and had revenues exceeding $1.5 billion. SMA’s mission is to help homebuilders run more efficient and profitable businesses. Mr. Whitten brings 35+ years of management experience to SMA’s clients. Prior to his full-time move into consulting in 2003, Bob was Executive Vice President and Chief Operations Officer of Land Solutions, a Florida based land development firm, EVP for Cooper Homes, the home building division of Cooper Communities, and for ten years was a partner and Chief Operations & Financial Officer of Wayne Homes of Ohio prior to their sale to Centex. While at Wayne Homes, Bob helped triple Wayne’s annual volume to 650+ homes per year while raising profit levels to 35% gross and near 20% net. Building on scattered sites and on the land of their customers exclusively, Wayne was the first non-land holding builder to be bought by a public home building company. Mr. Whitten also served as Director of Business Management for the National Association of Home Builders from 1985 -1988. He is author of the best selling NAHB book “Building Partnerships: How to Work with Trade Contractors”. He is also a frequent speaker to industry groups having conducted over 750 workshops and seminars over the years. He has presented annually on business management for homebuilders at the NAHB International Builder’s Show (IBS) since 1989. Bob can be reached at