Bob Schultz More about Bob Schultz Bob Schultz, MIRM, CSP, was named by Builder magazine to its Power 50 list as one of the 50 most influential people in home building. Bob is the author of The Official Handbook for New Home Salespeople and Smart Selling Techniques, is a recipient of the Institute of Residential Marketing Excellence in Education Award, and has been named an NAHB Legend Of Residential Marketing. Bob and his select team present over 350 custom sales training programs and strategic management seminars annually throughout the world through on-site interactive experiences, live video conference programs and online learning systems.