55+ Housing Online Magazine

The 55+ Housing Online Magazine is a top industry publication focused on the 55+ housing market.

Each issue is packed with the latest 55+ housing market trends, news and research, and tips and resources that can help readers build, develop, design, market and sell to the senior market. Articles are written by builders, developers, architects and other industry professionals who have experience with the mature market. The magazine is a quarterly publication.

55+ Housing Online Magazine is free and available to members of the 55+ Housing Council and NAHB members who have expressed an interest. Non-NAHB-members can subscribe for a fee.

For advertising or sponsorship information, contact Don Berey at 800-368-5242 x8208.

Current Issue

Fall 2019

  • What You Really Need to Know About Today’s 55+ Audience
  • Segmentation: A Necessary Strategy for Higher Profitability
  • 55 Builder Tips for 55+ Buyers
  • How to Build for Today’s Boomer Buyers
  • What Makes a Best Value Active Adult Community?

Archives

For back issues not listed below, please contact Lynn Basso.

Summer 2019

  • Modular Homes Can Provide Peace of Mind for 55+ Buyers
  • More Than Just a Home: How Lifestyle Directors Sell the Community Experience
  • Importance of a Buyer Profile
  • Top 6 Reasons to Enter the Best of 55+ Housing Awards

Spring 2019

  • Virtual Reality: The Most Effective Sales Tool You’ll Ever Use
  • Inside IBS’ 55+ Housing Community Tour: Options for Today’s 55+ Buyer
  • Understanding Today’s 55+ Housing Terminology
  • How to Design Websites for 55+ Prospects

Winter 2019

  • Independent Living: A Viable Option for Baby Booomers 
  • Community Engagement: Creating Strong Intergenerational Connections
  • Top 10 Home Features Baby Boomers Want — and Don't Want

Fall 2018

  • Buyers in Small Active Adult Communities Want Low-Maintenance Lifestyle, Healthy Options
  • Accidental Active-Adult Housing
  • Top 10 Keys to Successful 55+ Active Lifestyle Communities
  • Home Technology: Not Just for Millennials

Summer 2018

  • Generational Design Strategies
  • Who Is Your Boomer Consumer?
  • Nurture: Don’t Let Your Leads Age In Place
  • 55+ Standing Ovation

Spring 2018

  • 55+ Community of the Year
  • Where Now, 55+?
  • Fine Tuning Your 55+ Strategy
  • Meet the 55+ Council Chair

Winter 2018

  • A Brand Romance: Nurturing Your Brand to Build Relationships
  • New Ideas Draw a Crowd in Denver
  • Luxury Resort-style Multifamily: Ideal Before – and After – the Single Family House

Fall 2017

  • What’s Out? What’s In? What’s Important?
  • Six Keys to Buying the Right Land for your 55+ Community
  • Why Your Facebook Page Matters
Summer 2017
  • Two Award Winning Builders Talk Marketing Plans
  • Taking Resort Living to the Next Level of Care
  • Ask the Expert: 55+ Housing Sales Tips and Techniques

Spring 2017

  • Six ‘Dos and Don’ts” for Digital Marketing
  • Storage, Storage and More Storage for the 55+ Buyer
  • A Lender, Builder, Architect and Economist Share Their Market Outlooks

Fall 2016

  • Intergenerational Lifestyle Thrives at Sagebrook
  • When Do You Build the Clubhouse?
  • Building Blocks: Life Plan Communities

Summer 2016

  • Navy Veterans Find Success Ashore
  • And the Winners Are!
  • How to Develop a Product They’ll Love

Contacts

Lynn Basso
202-266-8130
pbasso@nahb.org
Don Berey
202-266-8208
dberey@nahb.org