Visualization Technology Supports Strong New Home Sales in COVID Era

By Kari Tamminga, Paradigm Product Owner
Paradigm Visualization Technology

Building industry representatives attending the recent Paradigm Annual conference heard NAHB Chief Economist Robert Dietz, Ph.D., forecast that the U.S. economy is in the midst of what will likely be a two-year recovery from the 2020 pandemic. Powering the fiscal rebound is a surprisingly robust housing market, with unprecedented buyer interest, tight inventory, and increased sales compared to the same time last year.

While that’s good news for the industry, capitalizing on the upward trend requires that builders address a host of COVID-era challenges, such as adjusting to local and regional social distancing guidelines, homebuyer hesitation about in-person viewings and design sessions, not to mention protecting employee wellbeing. As a result, builders are embracing home visualization technology to address this new normal in home building.

Paradigm Omni, for example, is a virtual home design software that immerses homebuyers in a 3D home design experience and lets them customize their dream home. The online tool allows shoppers and contracted customers to select, configure, and visualize a wide range of interior and exterior design features on actual models – all while remaining socially distant.

In one specific case, a builder implemented Paradigm Omni and immediately recognized its impact on business and homeowner relationships. Virtual interior and exterior visualizers eased the tension of cautious homebuyers and allowed them to confidently move ahead with the design and construction of their dream homes during uncertain times. Additionally, blending virtual technology into a collaborative design process, helped the builder maintain the outstanding design experience buyers have come to expect, while ensuring the safety of customers and staff.

Bottom line: While virtual home design software is helping builders rise above the pandemic today, its impact will increase as the homebuilding business returns to something closer to normal. We’re seeing that homebuyers love the ability to engage in the design process from the comfort of their home. And features such as virtual walkthroughs and streetscape visualization are becoming as much a part of the buying process as model homes and open houses.

Buyer Designer Config Omni

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