Project Name: “Built Right – Air Tight” Social Campaign
When planning social media campaigns, True North focuses on the spouse of high-level executives and business owners who dream of building a log home retreat. The campaign executed by True North Log Homes, “Built Right – Air Tight,” is designed to promote the industry-leading technology that is unique to True North Log Homes. The campaign built around “Built Right – Air Tight” is a catchy way for customers and clients to remember the True North difference. Those looking for a log home are often concerned about the maintenance that traditionally comes with owning a log home. The airtight technology only offered by True North Log Homes ensures that clients can have everything they have ever dreamed of without the worry of additional care in later years. The campaign uses photos of recent builds, virtual tours of popular homes, and links to demonstrate building and technology videos. Once immersed in the visual idea of the home, consumers are educated on the additional details in each post and why True North is the family they should entrust with bringing these dreams to reality.