True North Log Homes

Winner: Social Media Outreach

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Contact: Devin Perry
dperry@nahb.org
(202) 266-8577

True North Instagram
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Company: True North Log Homes

True North Log Homes uses social media to inform, communicate, entertain and motivate consumers. Content is always linked back to its website, so users can easily find out more information about the company, patents and floor plans. The company posts beautiful photos to its social media pages and utilize captions to explain home models further. It also makes sure to communicate with its followers; whenever they comment on photos, the company interacts with them by liking their comments or commenting back. The company also direct messages followers to ask for emails and connect with them as a lead.

The company understands social media is a platform many users are on to relax and enjoy their time. The company posts fun holiday images, polls and interior images that users enjoy and like to comment on. The main message that the company tries to convey on its social media channels is how beautiful a log home is. All images showcase the log materials and the creative luxurious designs they carry.

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<p>The Jerry Rouleau Awards for Excellence in Marketing and Home Design recognize the best in building systems.</p>

Building Systems Councils Awards

Building Systems Councils Awards

The Jerry Rouleau Awards for Excellence in Marketing and Home Design recognize the best in building systems.

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2018 Building Systems Housing Summit
<p>The industry&rsquo;s premier conference dedicated to off-site construction.</p>

Building Systems Housing Summit

Building Systems Housing Summit

The industry’s premier conference dedicated to off-site construction.

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Councils
<p>Providing members the opportunity to network and develop policies that benefit their areas of interest.</p>

Councils

Councils

Providing members the opportunity to network and develop policies that benefit their areas of interest.

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