Originally from Panama, Robert Cowes III is a former college and semi-pro baseball player turned real estate lead gen marketer with a BBA in Finance & Marketing from St. Edward’s University and an MBA from Texas State International Business.
As President and CEO of SmartTouch® Interactive, an award-winning software and digital marketing agency founded in 2010, Robert specializes in the unique needs of the real estate industry. In less than a decade, SmartTouch®’s lead generation programs have generated over 1 million leads and nurtured over 250,000 prospects that have led to over 2 billion in sales.
Robert is an entrepreneur and 20-year marketing veteran with expertise in product management, design and execution of lead generation programs, branding, and account service. With a deep expertise and specialty in digital marketing and results-driven lead gen campaigns, Robert develops marketing programs for residential home builders and developers that consistently get results, generate leads, and elicit sales.
Outside of developing successful marketing programs, Robert has stayed involved in professional associations throughout his career, serving on the Board of Directors for the Austin Home Builders Association for 3 years as well as serving on the Sales & Marketing Council for the National Home Builders Association and also as VP of Collegiate Relations for the American Marketing Association Austin Chapter.