Robert Cowes III is President and CEO of SmartTouch® Interactive, an award-winning software and interactive marketing company specializing in the unique needs of the real estate industry. In the past 8 years, SmartTouch®'s lead generation programs have generated over 1 million leads and nurtured over 250,000 prospects that have led to over 2 billion dollars in sales. With a deep expertise and specialty in interactive marketing and results-driven lead generation campaigns, Robert designs and manages interactive marketing programs for builders and developers that consistently get results, generate leads, and elicit sales.
Before co-founding SmartTouch® Interactive, Robert had a 20-year career focused on developing marketing programs that lead to transactions. He received a BBA in Finance & Marketing from St. Edward’s University and an MBA from Texas State International Business.
Outside of developing successful marketing programs Robert has also stayed involved in professional associations throughout his career, serving on the Board of Directors for the Austin Home Builders Association for 3 years as well as serving on the Sales & Marketing Council for the National Home Builders Association and also as VP of Collegiate Relations for the American Marketing Association Austin Chapter.
Robert is an experienced speaker who has previously presented at conferences and forums such as the Austin Home Builders Association Annual Leaders Forum (2013-17), Sunbelt Builders Show (2013), Home Builders Association of San Antonio & Austin (2011, 2012, 2013), and previous International Builders Shows (2013, 2017, 2018).