With over 15 years experience in digital marketing and several years working in-house for builders and now for builder clients, Liz brings a wealth of knowledge and expertise to the industry. A speaker at the Builders Show in both 2017 and 2016, Liz enjoys sharing her knowledge with the builder community to help businesses get the most out of their digital marketing efforts. Liz has been doing digital marketing since the early 2000's when she began working in SEO and paid search for hospitality brands. At Neal Communities and Neal Signature Homes in Southwest Florida, Liz created & managed digital campaigns encompassing all facets of online media including social media, display advertising, SEO, paid search ads, retargeting, video, email and native advertising. Now as Chief Marketing Officer for Builder Marketing Edge she does this work for a variety of small to mid-sized builder clients. She combines both creative and technical expertise to develop and execute digital strategy that not only creates traffic, but creates leads and sales.